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Amanda Schauer
By
June 09, 2021

Getting Started with Pamphlet Printing

header-Apr-21-2021-09-44-19-84-PMPamphlet printing is a great way for businesses to get some basic information about their goods and services to their customers in a fast, easy-to-digest, method. They are inexpensive to print and easy to design so they are a no-brainer for any business marketing strategy.

 

Why Print Pamphlets?

Pamphlets are Affordable and Convenient

For an order of 500 pamphlets, each pamphlet only costs around $0.33 when printing with PrintingCenterUSA. This makes creating and printing pamphlets incredibly cost effective. These marketing materials can be used to pass out to customers & clients while at an event, as a menu for a restaurant, or to showcase new services. You can order anywhere from 50 to 50,000 pamphlets, and get an incredibly affordable price, no matter the quantity.

Brochure PricingPamphlets are a great way to get your message out there and can be a practical tool for small local businesses or organizations to hand out and advertise. Studies have shown that people respond very well to print ads when compared to digital ads. This is because there is a lot more trust placed on print. Not only that, but pamphlets are small enough to be easily carried around and kept with customers, yet large enough to not be easily discarded without a second thought. Customers can refer back to a well-designed pamphlet to look at your services, or to find your contact information. It’s a great way to connect with your audience, even after they leave your store.

 

How do I Print a Pamphlet?

Printing with PrintingCenterUSA.com is fast, easy, and affordable. That extends to our pamphlet printing too! The first thing that you are going to want to look at is what size and paper you want your pamphlet to be. We have a wide variety of standard sizes available:

Landscape:

  • 8.5” x 3.5”
  • 8.5” x 5.5”
  • 11” x 8.5”
  • 14” x 8.5”
  • 17” x 11”
  • 25.5” x 11”

Portrait:

  • 3.5” x 8.5”
  • 5.5” x 8.5”
  • 8.5” x 11”
  • 8.5” x 14”
  • 11” x 17”
  • 11” x 25.5”

If you don’t see a standard size that works for your pamphlet printing project, you can also print a custom size. Just be sure that your custom pamphlet’s width is between 3.5” and 11” and the height is between 5” and 25.5”.

 

Sample-pack-Page-HeaderNow onto the best paper for pamphlet printing. Our recommendation is to print your pamphlet with 100# Gloss Text. We have found that this paper works wonderfully well for brochures and pamphlets because it gives an upscale, sharp, and appealing look with a higher-end feel, while not being too thick to be clunky or inflexible. This shiny and lustrous coated sheet is excellent for full color printing and makes photographs stand out and look rich and beautiful. But don’t just take our word for it. You can order a free sample pack to be able to see and feel all of our paper options for yourself to find the perfect paper for your pamphlets.

 

We also offer the following paper options:

Gloss:

  • 100# Gloss Text
  • 80# Gloss Text
  • 100# Gloss Cover
  • 80# Gloss Cover

Matte:

  • 100# Matte Text
  • 80# Matte Text
  • 100# Matte Cover
  • 80# Matte Cover

Uncoated:

  • 70# Uncoated Text
  • 60# Uncoated Text

Paper-TypesNow that you have got your size and paper in order, it’s time to think about what kind of fold you would like for your pamphlet. The size that your pamphlet is can affect what folding options we offer. See the chart below for the folding options available for each size.

8.5” x 3.5”

  • No folding options available

8.5” x 5.5”

  • No folding options available

11” x 8.5”

  • Half-Fold
  • Tri-Fold
  • Z-Fold

14” x 8.5”

  • Half-Fold
  • Tri-Fold
  •  Z-Fold
  • Double Parallel

17” x 11”

  • Half Fold
  • Tri-Fold
  • Z-Fold
  • Double Parallel
  • Right Angle Half-Fold
  • Right Angle Tri-Fold

25.5” x 11”

  • Tri-Fold

The way that your pamphlet folds is going to affect how the information inside your pamphlet is presented. Do you want a simple fold, like a half-fold, or do you want a more complicated fold like a right angle tri-fold? This is all going to depend on the purpose of your pamphlet. Below is a brief description of what the different folding options are:

half-foldHalf-Fold: Folded in half once, like a presentation folder.

Tri-FoldTri-Fold: Folded in thirds, going in on itself.

z-foldZ-Fold: Folded in thirds, like an accordion.

double-parallel-foldDouble Parallel: Folded in half, then in half again vertically.

right-angle-half-foldRight Angle Half-Fold: Folded in half, then in half again horizontally.

right-angle-tr-foldRight Angle Tri-Fold: Folded in half, then in thirds like a tri-fold.

In an effort to make the printing process for your pamphlet as easy as possible, we offer a wide variety of blank and pre-designed templates for our customers to download. Our templates make it easy for your file specifications to be in-line with our PDF requirements. Not only that, but our templates come with built in safety, trim, and bleed lines, so that you are sure that the important information in your pamphlets are not going to get cut off. You can download templates for all Adobe Suite programs including Photoshop, Illustrator, InDesign, and Acrobat. We offer regular and mailing templates for all of our folding options.

 

We also offer some pre-designed templates that can be created straight from our website. Simply choose what size you want to create, the template that matches your branding, and enter your text and images. Then you can check out straight from the design tool. It’s that easy!

 

What Else Do You Need to Know About Printing Pamphlets?

Mailing Services

BrochureMailingTemplates-1

Did you know that you can mail your pamphlets to your customers? These can also be called folded mailers or folded postcards. They are a great way to reach your customers in their homes. All you have to do is provide your mailing list in a csv file. To send first class mail, we require a minimum of 500 pieces. For presort standard, we require an order of at least 200 pieces. If you are planning to mail your pamphlets, make sure that you leave enough room for the shipping address and stamp; this is where our downloadable templates come in handy!

 

What is the Difference Between a Brochure and a Pamphlet?

The main difference between a brochure and a pamphlet is the subject matter. A pamphlet is generally used for non-commercial promotion, while brochures are usually used to advertise products and services. Brochures also typically have more images. However, these two terms are often used interchangeably in many circles.

 

Designing Your First Pamphlet

When you are in the process of designing your pamphlet, you want to create a great first impression with a catchy headline. Headlines are also especially useful to break up large bodies of text and make your pamphlet easier to read. Strategically use headlines so that your readers can find the information that they are looking for quickly. If you are including a sale, be sure to put a badge or a header that advertises that sale on the front of your pamphlet so that your readers have an incentive to open the pamphlet for more information.

 

Make sure that you include relevant and beautiful images and bold graphics to support your text. There is nothing worse than a reading material that is too text heavy. You feel your eyes glaze over and your mind starts to wander. Take a look at the two images below. Which one would you rather pick up and read?

images-and-graphics

When using images, make sure that your image DPI is at 300 or larger. This will ensure that your images print crystal clear. We recommend avoiding photos that are downloaded from an email or Facebook as these images are often compressed to be a DPI of 72, which is the standard DPI for digital images. Print requires a much larger DPI to be able to retain the same clarity. For more information on photo resolution, click here to read our blog post.

8_resolution_1461x1040When writing the text for your pamphlet, keep your audience in mind. What questions are they going to have and how can you answer them in a way that they will understand. Avoid industry jargon so that even someone who is new to your industry will understand what you are writing about. Use the space of your pamphlets strategically. A folded pamphlet can help to easily break up your text into different, easily digestible, chunks.

 

Speaking of folding, make sure that you keep your folds in mind when you are designing your project so that no text or important information is broken up by a fold. You want to make sure that all of the main points are easy to see.

 

Why Choose PrintingCenterUSA?

Full Color Printing

Our high-quality printing offers striking full color and classy black and white printing. We pride ourselves on being G7 certified, which means that we have color consistency across all of our printing devices. This is an industry-leading set of specifications that we have to uphold to maintain this certification.

 

Order Online

Save your online designs to your account, so it’s easy to update a brochure’s content. If you’ve already ordered with us, it’s easy to submit a re-order directly from your account page with the same files. We have optimized our website so that it’s incredibly user-friendly and our customer service team is available to help any time during business hours if you have any questions. You can contact our team at (800) 995-1555 or chat with us online by clicking the yellow chat icon in the top right corner of our website.

 

Satisfaction Guarantee-1Customer Satisfaction Guarantee

We want to make sure that you are as happy with your printing project as we are, so we offer a customer satisfaction guarantee. If your order has defects in workmanship or materials within our control, we will reprint your order with its original order specifications once the claim has been processed and approved. For more information about our customer satisfaction guarantee, click here.

 

Now that you are an expert in pamphlet printing, get started by downloading one of our templates or upload your print-ready PDF!

 

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