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Kara Mayernik
By
April 07, 2021

Why Jumbo Postcards Make an Impact

Why Jumbo Postcards Make an Impact

Would you like to super-size your marketing campaign? Jumbo postcards will do just that. It will be the first piece of mail your customer will notice for the obvious reason: it’s jumbo.

The jumbo postcard measures 6 inches by 11 inches OR 6 by 9 inches at PrintingCenterUSA. If that normal postcard failed to get your target audience’s attention, this one surely will. Let’s delve in a little deeper to why bigger can be better.

 

Go Big

A jumbo postcard ensures that it stands out in a crowd of other mailing pieces. This large postcard is perfect for when you have a lot of information to share. Or maybe you’re having a hard time setting yourself apart from the competition. This approach may be unique but delivers real results.

The bigger size of a jumbo postcard catches a customer’s eye quickly (kind of like a poster) and motivates that person to take action. The introduction of a new product, service or business location may benefit from a larger, non-standard size.

 

Make a Jumbo Impact

Consumers today receive endless marketing from Apps, Emails, Social Media, and TV. Make a larger impact by breaking away from the media and send something with a little more "feeling" to it - pun intended. Jumbo postcards are effective in stirring up interest, generating a reminder to your customers, and directing attention to your business’s specific needs.

Here's a tip: Personalize your postcard with data like including their first name. People like being personally communicated to so they feel special.

Due to the size and format of postcards, they are less expensive to produce and mail than other printing alternatives.

PrintingCenterUSA is one of the few online printers that can offer affordable prices for orders fewer than 10,000 postcards. Despite our inexpensive prices, we use only premium materials, ensuring you get the most bang for your buck.

If you’re on a tight budget, we suggest using one side of the postcard in vibrant full color and the other side in black and white or grayscale.

 

Powerful Content

The overall design of a jumbo postcard is critical to the success of a postcard marketing campaign. Several elements are crucial for an effective jumbo postcard design.

  • Clear, Bold Headline. Bold headlines create an impact that action needs to be taken now. Use power words and bright colors that stand out to draw the reader’s attention and capture interest. Examples below:
    • Sell your Home and get 20% more
    • Spend less time gardening and let us make your garden beautiful

  • Call-to-Action. Never send a direct mail piece without adding an “ask”. What action do you want your reader to take after reading the card?
    • Book your FREE consultation now at www.example.com/booking
    • Reserve your spot before April 1st
  • Relevant Imagery. The image or graphic used on the front of the postcard has 2 purposes: To grab attention and communicate to the reader what your postcard is about.
    • A jumbo postcard about a property should have a photo of that property in distinctly visible. 
  • The Offer. Every postcard should include an offer that acts as a bait. Put yourself in the reader’s shoes and ask yourself what offer would get your attention.
    • While you have your customer's attention, make it count.

Here are two examples, offering the same promotion.

Example #1Example of a Great Gym Postcard with PrintingCenterUSA.com

#1 - This is a good example. It conveys the message, uses relevant imagery, and includes a bold headline and call-to-action. 👍

 

Example #2Example of a Poor Design of a Gym Postcard with PrintingCenterUSA.com

#2 - This is a poor example. Although it has a bold headline and uses vibrant colors, the imagery isn't relevant to the promotion and it doesn't explain how to get the discount offered. 🚫

 

How to Print a Postcard in 7 Easy & Affordable Steps

  1. Gather all of your Postcard project’s content and images.
  2. Place and format your content and images in an Adobe Suite Program (InDesign or Illustrator) Use our free downloadable templates with folding guides to prepare your design. Click here for Postcard Templates.
  3. Enter your Postcard Size, Paper Stock, Quantity, Ink Color, Mailing and/or In-Hand Delivery Date to get an Instant Quote.
  4. Upload your print-ready PDF.
  5. We will then run your files through our 43-point checklist and send you a PDF proof for you to approve or reject.
  6. When approved, we will schedule and print your postcards.

Your postcards will be mailed or delivered to your doorstep as promised for you to enjoy and distribute.

 

Let PrintingCenterUSA take your postcard project from concept to finished product. We have worked with and helped a number customers design, mail, and print. We recommend printing 14PT Gloss Cover, (4/4) Color on both sides. Get an instant price on our cost calculator.

 

If you need further assistance or have any questions, please reach us at 800-995-1555

 

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