In 2016, we printed some beautiful color pageant programs for the Miss Georgia United States Pageant and I liked the design. I called Amy Brady, the Director of the Organization, to learn more and learned some valuable information about pageant program design that can be applied to your programs today!
This was Amy’s first year as director and getting a program designed and printed for the event became one of her first projects. The pageant organizers in previous years had not printed a physical program. When Amy won the Miss Georgia title in 2014 that was something that she felt was lacking from the experience. Amy felt that having a program would help enhance the experience of the pageant. A pageant program gives audience members something to look at and hold onto, it helps keep everyone on schedule, and contestants/ family members will often keep a copy as a memento to remember the event by.
While she had her contact at Pageant Design Solutions put together the stunning front cover, she did a lot of the design work herself. It was important to her that the booklet have a well-defined structure.
The beginning pages have:
It then transitions into the contestant pages:
When setting up the pricing for advertisements Amy offered several sizes at different prices but the full page ad was what she sold the most of. She charged contestants $100 for their full page ads. Family members used these to include a special message or words of encouragement for the contestants. She charged businesses $200 for their full page ads. This money went to help pay for the cost of the programs and some of the pageant expenses.
Our Pricing Suggestions for Ad Space:
See the image to the right for an example for how an ad page can be laid out in your program.
Amy decided to print with us because of our competitive pricing and was very pleased with the results. The thing that she especially noticed and appreciated was the speed at which the programs were completed. After proof approval we took three days to print and three days to ship via UPS ground. Six days was not very long for her to wait and it was faster than she had anticipated.
If she could change anything about the program it would be the low resolution images. Since a few of the images submitted to her were low resolution they printed looking a little grainy / fuzzy. The only way to fix this is to get images that have a higher resolution. We recommend having all of your photos be at least 300 DPI or higher. Next year, Amy hopes to get more of the images directly from the photographers, not the contestants to ensure that all of the images are high resolution. For more information on what you need to know about photo resolution, click here.
Her advice for someone considering a print project is number the pages that you send in. When she originally uploaded her files to us they were not in order and they were not labeled with page numbers. As soon as she realized this she called us and we sent her a new upload link and got it taken care of right away. When you save your pages and name them, it’s a good idea to include what page number they are so there is no confusion about the page order. See the image below for how your pages should be laid out when submitting your file. For more information on creating a print-ready PDF, click here.
“My goal for the Miss Georgia United States Pageant is to encourage every young woman that steps foot on the pageant stage, not to “win” a crown, but to be their personal best.” -Amy Brady. I pulled this quote from the pageant booklet because it really resonated with me. It’s easy to get caught up in the chaos around us and to let that discourage us. It’s important to remember to put your best foot forward in everything we do, not just competitions.