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4 Poster Tips That Make an Impact


Thu, Apr 19, 2018 @ 02:11 PM Anthony Tanguma 0

4 Online Poster Printing Tips That Make an Impact

Poster printing is perfect for schools, sporting events, real estate, movies, and many more types of posters you may need for marketing. PrintingCenterUSA is a leading online poster printing company offering affordable printing prices, 24/7 online ordering, expert technical representatives, and fast service with a customer satisfaction guarantee.

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Online Printed Business Posters

When your success rests on the effectiveness of your poster, you want to make sure your design elements and printing are perfect for the delivery of your message.  The purpose of a full color printed poster is to get your message across within seconds, attract attention, and leave a memorable impression.  For best results, your design needs to be executed properly whether it's a printed poster to promote an event, sell a product or service, or to develop a positive brand image. Refer to these design and print ordering suggestions to help you create a vibrant poster to get real impact. 

1. Mapping Out Your Poster

Printed School Sports Poster

Before designing make sure to plan ahead. What is the goal of your poster? Brainstorm and formulate layout ideas, poster concepts, the goal of your poster, the specific point of your message, and all advertising and promotional ideas. Keep your target audience in mind when formulating these ideas. What purpose does each element serve on the poster? Since posters are larger than flyers and many other marketing materials, you'll want to make sure that everything is precise since it will be viewed by a larger audience than usual. You'll also want to keep in mind where these posters will be on display. Knowing your audience will put you at an advantage by changing the way you approach your design. By keeping in mind how many posters you need and the overall design, it also puts you at an advantage when it comes to check out. Properly mapping out where your posters will be placed and how many you'll need will affect how many posters you'll order, preventing any possible waste. By using our instant poster pricing tool, you can easily calculate a quote for your next poster project.

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2. Creating An Overall Theme

Design the poster around a central theme, concept, or purpose and be specific. By creating a theme for your poster you're giving your audience a head up as to what type of company you are. You're also helping create a brand identity. If you're designing your poster in Adobe InDesign, Illustrator or Photoshop, try starting your poster design using our downloadable poster templates to ensure you have the correct file specifications from the start! Use colors to represent you, your company and your ideas. Also, when approaching your design make sure to keep your target audience in mind and who you'd like to reach with your posters. People associate colors with feelings, emotions, and moods. A theme on your poster can end up effecting the rest of your marketing materials, making everything flow together properly.

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3. Design Is Key To Catching Your Audience's Attention

Summer Camp Poster PrintingCreate your poster with a clear flow of information to attract attention and guide your audience through your message. You have approximately 3 seconds to attract your audience with your poster, so you want to be precise and straightforward. Choose design elements wisely. Make photographs, graphics, colors, and layout have a quick impact and if possible, use an interesting statement to draw your readers in. Posters give you an opportunity to showcase your business and display your artwork. They are an open canvas designed to be bright, brilliant, and vibrant. For effectiveness, funnel information to simplify your design and message. Start by eliminating unnecessary elements. A well-designed printed poster will gain attention from your target market and bring them in for more information. Take a quick check, is the message convincing? Will it attract attention? Is it clear and precise? Does it have the impact necessary to draw attention to your message? Remember to include important information such as a phone number, dates or location.

4. Getting Ready For Print

Always proof your work carefully before sending to print. Make sure to check for any spelling errors or incorrect dates. Not sure about our design requirements? Check out our PDF File Checklist to make sure you have all the correct formatting or try using PrintingCenterUSA's predesigned templates to give you a quick start and to ensure you have the proper format we need to print. 

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4 Greeting Card Tips For Businesses


Fri, Mar 16, 2018 @ 02:02 PM Anthony Tanguma 0 online marketing Greeting Cards

4 Greeting Card Tips for Businesses

Travel Greeting CardOrdering greeting card printing is quick and simple with PrintingCenterUSA. Print amazing personal greeting cards, corporate greeting cards, special announcement cards, and thank you notes with our full color printing services. We print a variety of stylish cards at low prices with easy online pricing, ordering,and proofing. Receive an instant quote online for your full color greeting card print orders for a variety of options. The standard greeting card size is 5 x 7 on our durable 12 PT gloss cover and 80# uncoated cover stock for our digital paper selection and 12 PT gloss cover, 12pt c1s and 100# uncoated cover on our printing press. Include scoring and folding in your order for the greeting card style you need. Want to touch and feel these papers? Request a free sample packet today! 

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1. Have an Eye-Catching, Brand Related Image

Business Greeting Card Example

When it comes to staying in touch with both existing clients and reaching out to prospective customers, there are only a few mediums that serve that purpose better than greeting cards. However, just because greeting cards tend to be used for casual communications, that doesn't mean that brands should put minimal effort into their designs. There are a number of factors that entrepreneurs should consider when it comes to designing. First and foremost, the cover should be instantly recognizable to the recipient - if they can't tell who it's from right off the bat, then you are missing a chance to reinforce your brand. Next, you should look to make the inside message as personal as possible. Be as creative as you want with your greeting cards; let them reflect your personal or company’s style. Be humorous, professional, or relaxed. Just make sure that your greeting card represent you. Don’t neglect the power of the note card in your marketing and advertising efforts. A note card is a quick and simple way to contact your prospects or customers. But don’t stop there note cards are also great to have on hand for other uses in your business. 

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2. Incorporate Greeting Cards Into Your Fundraising Efforts

Our online greeting cards are easy, fast and affordable, ensuring any company - big or small - that they can fit their greeting cards into their budgets. Many non-profits have had success with sending greeting cards to former donors to help fundraise for their next event. By sending greeting cards to those donors it reminds them to check in with your company or foundation on upcoming events and how they can stay involved.

3. Add UV Coating to Give Your Card That High Quality Look & FeelGreeting Card Example.png

UV coated note cards are an affordable way to get a high gloss, shiny finish for your greeting cards. The coated finish is only pennies more per piece and makes the cards more durable. When you order greeting cards from PrintingCenterUSA you are ordering from a premier greeting card printer. Our custom printing will give you the highest quality results that you’re searching for. Entrepreneurs should consider printing their cards in full color, rather than black and white. This can help boost brand recall and enhance the appeal of the greeting cards. We offer highly competitive prices for orders up to 10,000 greeting cards and our in-house mailing center can expedite the mailing process.

4. Give Your Greeting Card a Personality

Greeting cards are a common tradition for business and personal use. Personalized cards are a popular way to say thank you, set up a meeting, or to just send a friendly message. Greeting cards are a fun way to keep in contact with friends, family or customers without sending a direct marketing piece. Whether you need holiday cards or a generic greeting card, make sure you send it in style and to keep personable.

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5 Things to Know When Printing A Booklet


Wed, Feb 7, 2018 @ 02:13 PM Anthony Tanguma 4

5 Things to Know When Printing a Booklet Online

We understand that printing your booklets online can be intimidating and confusing, as you may not know what paper to choose or what type of binding is best for you. We’ve come up with the top 5 things we want you to know before printing your next booklet to help make your online printing experience as easy as possible.

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1. Binding

PrintingCenterUSA offers many different types of binding for you custom booklet. Saddle-stitched and perfect binding are our most popular options, with saddle stitched being the most inexpensive. See below for all the landing types we offer.

Saddle-Stitched, Perfect, Spiral and Wire-O Binding

Saddle-Stitched Binding

Saddle-stitched binding is two staples nested in the spine of the folded piece, securing the sheets together. It can go along the left edge or on top, depending on how the project is planned out. Saddle-stitched booklets can lay flat and stay open when you are flipping through the pages, making it easier to read.

Perfect Binding

Perfect binding is sheets of paper held together by glue attaching the inside sheets of a book to the cover. This type of bind creates an attractive square spine for a polished look. With prefect binding, you can print on the spine and the booklets will not lay flat when open.

Spiral & Wire-O Binding

Spiral bound printing is a coil of a plastic continuous loop passing through a row of punched holes at the edge of the printed piece in a spiral. Wire-O binding is a metal coil that passes through a row of punched holes at the edge of the printed piece. Wire-o bound books are a series of parallel wire loops attached along a wire.

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2. Sizes

The size you choose is the final finished size when your booklet is closed. We have portrait, landscape, square and custom sizes available.

Booklet Printing Sizes

3. Coating

UV High Gloss Coating

UV is short for Ultra Violet Coating, which is a shiny gloss coating applied over printed cover weight paper to make photos and colors pop as well as providing a truly professional look and feel. 

Gloss vs. Matte Paper

It is both water and scratch resistant and is great for artwork with a high concentration of ink cove

rage. UV gloss is highly recommended for orders under 500 quantity.

There are three important things to keep in mind when deciding on whether or not to use High Gloss UV Coating on your project:

1. We cannot guarantee against projects scuffing and scratching if you chose not to apply High Gloss UV Coating to your cover!

2. We especially recommend High Gloss UV Coating on covers containing solid ink coverage where a large part of the cover or the entire cover has ink coverage.

3. Keep in mind that when applying our High Gloss UV Coating to a Matte stock, it will result in the cover being glossy. The inside covers and other pages will be unaffected.

 

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4. Paper

An important factor in printing is the paper. We offer a variety of papers, some thick and others thin. Some glossy and some matte. How do you decide which paper to use? First, let's get technical. There are some terms that will help you to understand the different options available.

Paper Types:

80# Cover Cardstock (8pt) is the preferred substrate for booklet covers. It is about twice as thick as 80# text (has the thickness of a postcard or baseball card) and gives a sharp and appealing look with a more substantial and sturdy higher end feel and offers the most affordable pricing. Special characteristics include dimensional stability, good folding qualities and durability. Well-suited for scoring and die-cutting.

100# Cover Cardstock (9pt) has the same characteristics and uses as 80# cover cardstock but is about 25% more bulk, being thicker and heavier, similar to a medium weight card stock. Offers the highest quality premium paper.

Magazine Example

100# Text (5pt) is about 25% more bulk being thicker and heavier with a sturdy and higher end feel than 80# text. This paper can be used for the inside pages and cover paper (see Self-Cover below).

80# Text (4pt) has the same characteristics as 100# text but thinner. May be less expensive but is not as upscale, doesn’t have the high end feel and has less opacity (can show through for two sided printing to the opposite side). We only recommend this paper if weight becomes an issue for mailing purposes.

70# Uncoated Text (5pt) this paper is commonly used when you are expecting to write in the piece itself. Match this up with an uncoated cover to give the entire project an un-coated look and feel

Self-Cover vs. Plus Cover

Self-Cover (soft cover) is when the cover and the inside paper are the same weight. We recommend 100# Text (Gloss or Matte) for both the inside and cover papers.

Plus Cover Cardstock is when the cover is thicker than the inside pages. We recommend a 80# Cover (Gloss or Matte) with 100# Gloss Text for the inside paper.

5. Color

CMYK (cyan, magenta, yellow, and bCatalog Examplelack) is a color system also known as full color printing and is a process used by most commercial printers. RGB (red, green, and blue) is the color process that computer monitors, digital cameras, scanners, and TV screens use to display color.

If you are designing a print project that is RGB, expect a slight color shift to the final prints, asthe files must be converted to CMYK in order to produce the printed materials. For best results, design all print designs in CMYK.

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The Key to a Successful Newsletter


Mon, Jan 8, 2018 @ 12:08 PM Craig Barber 0
Newsletter-Header-1525x480.jpg

Looking for a new way to develop a relationship with your customers along with educating them about your company, products, and services? Online newsletters help you become a credible source of information and build trust, which in turn gains loyal customers who look forward to reading your next issue. Build awareness and demonstrate your expertise with a newsletter. Now you can learn how to provide value-added information for your customers with every issue. 

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Planning Ahead For Success

  1. Who is your audience? Remember your newsletter is not for everyone. Know your target audience and direct your articles and writing directly to them.
  2. Be recognizable! Make your newsletter look and sound like your organization. This will build your brand image and help increase recognition. Include logos, slogans, and professional images that demonstrate who you are. If you need help, we offer free templates with 35+ layout options so you can jumpstart your newsletter design today!newsletter_graphic_1.png
  3. Get a schedule and stick with it. Consistency is important whether monthly, quarterly, or yearly, keep it on track, even down to the day of the month it is sent out. This will make you reliable and your customers will start anticipating your newsletter.
  4. Keep your eye on the future. Generate story ideas ahead of time that correspond to seasonal events, sales, and product launches. Have a few months of stories completed ahead of time, this allows for extra time for proofing, layout, and story development.
  5. Know your production time. Each issue goes through a series of steps from the initial concept to shipping, know the amount of time necessary and plan accordingly. Don’t forget time for writing, editing, layout, proofing, printing, addressing, and mailing - this can take longer then you think.
  6. Give your newsletter a catchy name that easily identifies your company and sets the tone for your newsletter.

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Writing and Design Tips

  • Create content that will keep them reading.  Devise content-rich stories for your audience packed with concrete information. 

  • newsletter_graphic_2.png

    Research your stories and be credible, add links to useful websites, include how-to articles, tips, help to solve problems, and offer suggestions and advice. Involve your readers, include surveys or request a response. The more engaging and useful your articles the more your customers will read.

  • Your first impression: The Headline. Most people make their decision to read an article based on the headline, bait them into your article with a tempting headline.

  • Have simple, active, and clear writing. Write simple and clear articles and eliminate wordiness, make your writing concise. Find short, useful stories and create articles based off them.

  • Take extra time to proof. Two people proofing is better then one. Look for spelling, clarity, correctness, and simplicity. TIP: After writing an article, wait a day or two before proofing, this gives you a fresh perspective.

  • Include a clean, simple, and organized design. Create a professional look that is consistent in every issue. Don’t pack too much into one issue, use white space, and use appropriate pictures and images.

  • Incorporate graphs, diagrams, and charts when appropriate. Eliminate wordiness by using a picture image that demonstrates your concept.

There are many advantages of using a professional newsletter from building credibility and trust to guiding customers to your website. PrintingCenterUSA does offer a free onewsletter online design tool to create you newsletter. A successful newsletter is a valuable marketing tool that is a discrete advertisement for your company. 

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Additional Mailing Options

Take advantage of the newsletter mailing services offered by PrintingCenterUSA. We can ship your newsletters directly to your customer base which helps you save on shipping costs and gets your newsletter out faster.

  • Addresses need to be in an Excel file, text tab, or comma delimited file.
  • Must have a clear area of 3.75" x 1.75" for addressing and barcodes.
  • Postage has to be paid in advance before the mail can be released to the post office.
  • Postage paid on credit card includes a fee for credit card processing.
  • Use PrintingCenterUSA’s permits, no need for you to get one.

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Choosing the Perfect Paper for Your Next Print Project


Tue, Jan 2, 2018 @ 10:02 AM Emily Hendrickson 0

Choosing the Perfect Paper for Your Next Online Print Project

An important factor in printing is the paper. We offer a variety of papers, some thick and others thin. Some glossy and some matte. How do you decide which paper to use? First, let's get technical. There are some terms that will help you to understand the different options available.

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Cover vs. Text

A cover weight paper is going to be thick, similar in feel to cardstock. Text weight papers are thinner, more similar to catalog and magazine paper. A paper labeled "cover" is always going to be thicker than a "text" paper. For example, 100# Gloss Cover is going to be much thicker than 100# Gloss Text. You can also tell the difference in thickness by checking the "point" or "pt" thickness. For example, a 100# Gloss Cover is 9pt while a 100# Gloss Text is 5pt. If you had an instrument called a micrometer you could measure the paper thickness yourself.

You can use a cover weight or a text weight as the cover paper for your booklet project. You are not required to use a cover weight as the cover paper. For example, the 100# gloss text can be a nice cover option for projects like catalogs, programs and magazines.

Gloss Paper Versus Matte Paper

Gloss, Matte, Uncoated, & UV Coated Paper

Gloss vs. Matte

Gloss paper is shiny and is very popular for most print projects. Matte paper has a "flat" look to it. It doesn't shine and reflect light the same way that gloss paper does.

UV Coating     

UV is short for Ultra Violet coating. This is a shiny gloss coating applied over printed cover weight paper to make photos and colors pop to catch your customer’s attention and to protect against scratching and frequent handling. UV coating is recommended for extra protection on the cover of your project. UV coating is not recommended when you need to write on the coated area.

Uncoated Paper

This paper is similar to the paper you would put in a home printer because it is uncoated. It is easy to write on and would be used in a project such as a journal or coloring book. 

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Recommended Paper Types

Below I am going to recommend different papers for different types of projects. These are simply suggestions; your project may or may not fit into these recommendations. I would also highly recommend requesting a free sample packet from us. When you request a sample packet, we send you our Paper Sample Guide. It's a small booklet that has an example of all of our different papers in it so you can see and feel the weights of each. You can determine which papers you like best using this Paper Sample Guide.

Online Brochure Printing example

  • Brochures - 100# Gloss Text
  • Business Cards - 14pt Gloss Cover
  • Calendars - 80# Gloss Cover for the cover paper (with a UV high gloss cover finish for extra "Pop!"). 100# Gloss Text for the inside pages.
  • Door Hangers - 12pt Gloss Cover
  • EDDM - 100# Gloss Cover
  • Flyers - 100# Gloss Text
  • Greeting Cards - 12pt C1S (C1S means Coated One Side. The outside of the card is coated so that it has a nice finish but the inside is uncoated so that you can easily write in it).
  • Newsletters - 100# Gloss Text
  • Posters - 100# Gloss Text
  • Presentation Folders - 100# Gloss Cover with UV Coating added to it
  • Rack Cards - 14pt Gloss Cover

Of course, if you have any questions about the type of paper to use feel free to call us at 800-995-1555 or request your free sample packet so you can see and feel these different papers.

Cover Paper Options

  • 80# Gloss Cover Cardstock - Coated gloss paper about twice as thick as 80# text giving it a more substantial and sturdy feel (thickness of a printed postcard or baseball card). It has a smooth gloss finish similar to that of a glossy photograph making photographs stand out and look rich and beautiful. This stiff, shiny and lustrous coated sheet is the preferred substrate for printed booklet covers. Special characteristics include dimensional stability, good folding qualities, and durability. Well-suited for scoring and die-cutting.

Square Online Booklet Printing example

  • 80# Matte Cover Cardstock – (similar characteristics as 80# Gloss Cover) Dull coated sheet that exhibits low gloss finish. Excellent for jobs that require high quality color reproduction with minimal paper gloss. Great when there is a lot of typed copy making it easier to read. It is superior to that of uncoated papers yet paper is glare free.
  • 100# Gloss Text - is our most popular option and best value. It is about 25% more bulk being thicker and heavier with a sturdy and higher end feel than 80# text. This shiny and lustrous coated sheet is excellent for full color printing. Photographs stand out and look rich and beautiful.
  • 100# Matte Text (has the same characteristics as 100# gloss text) Dull coated sheet that exhibits low gloss finish. Excellent for jobs that require high quality color reproduction with minimal paper gloss. Great when there is a lot of typed copy making it easier to read. It is superior to that of uncoated papers yet paper is glare free.

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Other Cover Paper Options

  • 100# Gloss Cover Cardstock - It has the same characteristics and uses as 80# gloss cover but is about 25% more bulk being thicker and heavier, similar to a medium weight card stock.
  • 100# Matte Cover Cardstock: It has the same characteristics and uses as 80# matte cover but is about 25% more bulk being thicker and heavier, similar to a medium weight card stock.
  • 80# Opaque Cover: Also known as un-coated, this paper is commonly used anytime you are expecting to write in the piece itself.

Inside Paper

Online Magazine Printing example
  • 100# Gloss Text - is our most popular option and best value. It is about 25% more bulk being thicker and heavier with a sturdy and higher end feel than 80# text. This shiny and lustrous coated sheet is excellent for full color printing. Photographs stand out and look rich and beautiful.
  • 100# Matte Text (has the same characteristics as 100# gloss text) Dull coated sheet that exhibits low gloss finish. Excellent for jobs that require high quality color reproduction with minimal paper gloss. Great when there is a lot of typed copy making it easier to read. It is superior to that of uncoated papers yet paper is glare free. 

Other Inside Paper Options

70# Opaque Text: Also known as un-coated, this paper is commonly used anytime you are expecting to write in the piece itself. Match this up with an uncoated cover to give the entire project an un-coated look and feel.

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