Poster printing is perfect for schools, sporting events, real estate, movies, and many more types of posters you may need for marketing. PrintingCenterUSA is a leading online poster printing company offering affordable printing prices, 24/7 online ordering, expert technical representatives, and fast service with a customer satisfaction guarantee.
When your success rests on the effectiveness of your poster, you want to make sure your design elements and printing are perfect for the delivery of your message. The purpose of a full color printed poster is to get your message across within seconds, attract attention, and leave a memorable impression. For best results, your design needs to be executed properly whether it's a printed poster to promote an event, sell a product or service, or to develop a positive brand image. Refer to these design and print ordering suggestions to help you create a vibrant poster to get real impact.
1. Mapping Out Your Poster
Before designing make sure to plan ahead. What is the goal of your poster? Brainstorm and formulate layout ideas, poster concepts, the goal of your poster, the specific point of your message, and all advertising and promotional ideas. Keep your target audience in mind when formulating these ideas. What purpose does each element serve on the poster? Since posters are larger than flyers and many other marketing materials, you'll want to make sure that everything is precise since it will be viewed by a larger audience than usual. You'll also want to keep in mind where these posters will be on display. Knowing your audience will put you at an advantage by changing the way you approach your design. By keeping in mind how many posters you need and the overall design, it also puts you at an advantage when it comes to check out. Properly mapping out where your posters will be placed and how many you'll need will affect how many posters you'll order, preventing any possible waste. By using our instant poster pricing tool, you can easily calculate a quote for your next poster project.
2. Creating An Overall Theme
Design the poster around a central theme, concept, or purpose and be specific. By creating a theme for your poster you're giving your audience a head up as to what type of company you are. You're also helping create a brand identity. If you're designing your poster in Adobe InDesign, Illustrator or Photoshop, try starting your poster design using our downloadable poster templates to ensure you have the correct file specifications from the start! Use colors to represent you, your company and your ideas. Also, when approaching your design make sure to keep your target audience in mind and who you'd like to reach with your posters. People associate colors with feelings, emotions, and moods. A theme on your poster can end up effecting the rest of your marketing materials, making everything flow together properly.
3. Design Is Key To Catching Your Audience's Attention
Create your poster with a clear flow of information to attract attention and guide your audience through your message. You have approximately 3 seconds to attract your audience with your poster, so you want to be precise and straightforward. Choose design elements wisely. Make photographs, graphics, colors, and layout have a quick impact and if possible, use an interesting statement to draw your readers in. Posters give you an opportunity to showcase your business and display your artwork. They are an open canvas designed to be bright, brilliant, and vibrant. For effectiveness, funnel information to simplify your design and message. Start by eliminating unnecessary elements. A well-designed printed poster will gain attention from your target market and bring them in for more information. Take a quick check, is the message convincing? Will it attract attention? Is it clear and precise? Does it have the impact necessary to draw attention to your message? Remember to include important information such as a phone number, dates or location.
4. Getting Ready For Print
Always proof your work carefully before sending to print. Make sure to check for any spelling errors or incorrect dates. Not sure about our design requirements? Check out our PDF File Checklist to make sure you have all the correct formatting or try using PrintingCenterUSA's predesigned templates to give you a quick start and to ensure you have the proper format we need to print.