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Every Door Direct Mail vs. Envelope Packs


Mon, Nov 20, 2017 @ 09:32 AM Amber Gauthier 0 printing online Every Door Direct Mail

Direct Mail Heavyweight Fight: Every Door Direct Mail (EDDM) vs. Envelope Packs

The Every Door Direct Mail Program that the United States Postal Service® offers is the best program to come out of the postal service in decades. Continue reading to see why we think you should incorporate Every Door Direct Mail (EDDM)® into your campaign instead of envelope packs. 

By working with us, you can design, print, and mail your EDDM® campaign, all with a click of a mouse. We offer EDDM® templates and design services to help you get the right message to your customers and stretch your marketing dollar. 

EDDM offers stand out - Envelope packs are sealed and have low visibility

example-housekeeper_303x438.pngIf you have an eye-catching design and/or an offer people can't resist, Every Door Direct Mail® is for you! By choosing EDDM® over envelope packs, you are ensuring that your marketing materials are getting reviewed. With envelope packs, in order for a potential customer to see your advertising, they must open the envelope and go through all the other offers as well. Here at PrintingCenterUSA, we have free downloadable templates to help ensure you have the correct format or a free online design tool that has pre-designed mailing templates to choose from to help you jump start your next direct mail campaign.

EDDM Design Tool     Downloadable EDDM Templates

 

EDDM offers mail individually - Envelope packs include dozens of offers from competitors

example-Real-Estate_478x338.pngOne of the goals for any marketing campaign is to stay a step ahead of your competitors. What's the point in having a direct mail campaign if your ads are going to be shown in the same envelope as your competitors? That's why we suggest EDDM® over envelope packs - it gives you a one-to-one connection with potential customers. They can read your mailing whenever they have time, keep it for future reference, and share it with other interested parties.

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EDDM tends to be looked at by all adults - Envelope packs are usually reviewed by 1 person

example-Dentist_478x338.pngIf mailings aren't addressed to a specific person in a household, the one who checked the mail will usually be the person to open that type of mailing. This is very inconvenient for envelope packs because chances are, only one person will see all the offers inside! By designing a large, high-quality EDDM® with special offers or coupons, there is a higher possibility of your marketing piece catching the eye of everyone in the household.

Request a Custom EDDM Quote

EDDM offers are large and demand more attention - Envelope packs have dozens of offers, all with the same size

USPS® offers a variety of sizes to choose from so there is a huge possibility that they will catch the attention of the recipient more than an envelope pack, which usually includes ads all with the same size. You can choose between large flat pieces, half fold, and even tri-fold pieces for as low as $0.156 a piece! This allows you to fit as little or as much information as you need, making EDDM® ideal for anything from a quick sales announcement to an in-depth product story. Include coupons, menus, event calendars, store maps and more to help bring customers to your door!

Winner by Knockout: Every Door Direct Mail (EDDM)When it comes to sending out promotions and marketing pieces to a specific region or neighborhood, Every Door Direct Mail® is the service you're looking for! It is a popular way for business owners to take advantage of lower postal rates and fast delivery by using EDDM® to saturate neighborhoods. Head to our website today or give us a call at 800-995-1555 to get started on your next direct mail campaign!

Get Started Today!


Promoting Your Business with Online Printing


Thu, Nov 9, 2017 @ 08:45 AM Amber Gauthier 0

Promoting Your Business with Online Printing

There are many ways businesses go about marketing their brand and printed materials are a great way to gain exposure. In this day and age, digital marketing seems to be taking over but printed marketing pieces are still a critical part of any marketing plan. Below we explain how some products we offer can play a key part in marketing your business.

Flyer Printing1. Flyers & Brochures

Whether your advertising your business, an upcoming event, a new product, or just want to let your customers know you're thinking about them, brochures and flyers are a definite must! If you’re promoting an event or product and don’t need all that much information on the marketing piece, flyers are ideal. Place your important information and an eye-catching image or graphic on your flyer to draw potential customers in.

Flyer Best Value
Size:   8.5 x 11"
Paper Stock:    100# Gloss or Matte Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Flyer Design Tool     Free Flyer Templates

 

Brochure Printing

While flyers are ideal for marketing pieces with minimal information, brochures are perfect for more informative pieces about your business, products, services and more. A quality printed brochure can tell the compelling story of your organization with pertinent graphics that will draw potential customers to your store, event or website.

Brochure Best Value
Size:   8.5 x 11"
Paper Stock:    100# Gloss or Matte Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)
Folding:   Tri-Fold | Half Fold | Z Fold

 

Brochure Design Tool     Free Brochure Templates 

 

Postcard Printing

2. Postcards

If your business is trying to reach a wide audience without breaking your marketing budget, printing postcards can be an effective promotional platform. Postcards have relatively low production costs and are generally viewed positively by consumers. They can be put into customer’s shopping bags at checkout, handed out at conventions, placed on counter tops or in lobbies, and mailed to people on your mailing list. We even have mailing services that will send your postcards directly to the people on your mailing list, which decreases your postage costs and increases your deliverability rate! 

Postcard Best Value
Paper Stock:    12pt Gloss or Matte Cover | 14pt Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/1 (color front, black back) | 4/0 (color front, no printing on back)
Finish:   UV Coating

 

Postcard Design Tool     Free Postcard Templates 

 

Business Card Printing

3. Business Cards

As you may know, business cards are extremely important for any business or business owner. Keep some on you at all times and you can pass them out to potential clients or sponsors you meet anywhere. Your business cards can also double as a loyalty program – for example, if they buy 10 cups of coffee, they get 1 free. This type of card is ideal for any boutique, coffee shop, or small business. By rewarding your loyal customers, it raises the chances of them coming back for more.

Business Card Best Value
Paper Stock:    12pt Gloss or Matte Cover | 14pt Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/1 (color front, black back) | 4/0 (color front, no printing on back)
Finish:   UV Coating

 

Business Card Design Tool     Free Business Card Templates

 

Poster Printing4. Posters

Whether your promoting new products or a grand opening, posters are an important part of marketing your business. Pairing large-format posters with a bold design and placing them in your window or on a standing poster board on the sidewalk can draw attention to your store, making strangers more likely to step inside.

Poster Best Value
Paper Stock:    100# Gloss or Matte Text | 80# Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Poster Design Tool     Free Poster Templates

 

5. Custom Envelopes & Letterheads

Letterhead and Envelope PrintingIf you tend to mail a lot of invoices or letters to customers, custom letterhead and envelope printing is something you should take advantage of. By personalizing your letterhead and envelope (by adding your logo, business name or a striking design), it gives your business some level of credibility and professionalism, making customers more likely to continue business with you.

Letterhead Best Value
Size:   8.5 x 11"
Paper Stock:    70# Uncoated Text | 70# Linen Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Envelope Best Value
Paper Stock:    24# White Wove or Peel & Seal
Ink Color:   Full Color 1 Side

 

Letterhead Design Tool     Free Letterhead Templates

Envelope Design Tool     Free Envelope Templates

 

Now that we’ve covered the most important print marketing materials for your business, we hope that you head over to our website to get started on your next marketing project. We have a free online design tool for each product if you don’t have a design software or blank template downloads that can be used in Adobe Photoshop, Illustrator, InDesign and a PDF for other programs. If you need your items printed quickly, there are quick turnaround times available. If you are a small business owner or have a big event coming up, you should consider all of the services we have to offer in order to meet your marketing goals.

 

Request Quote     Get Started Now!     Request Free Samples


4 Design Resources to Help Jump Start Your Calendar Design


Tue, Oct 31, 2017 @ 10:14 AM Amber Gauthier 0 Calendar Calendar Design Tips

Header Image: 4 Design Resources to Help Jump Start Your Calendar Design

Here at PrintingCenterUSA, we want you to have the smoothest, simplest process when it comes to designing your calendar. Whether you need help coming up with a theme, advertising in your calendar or designing your final product, we’re here to help every step of the way! See below for the 4 design resources we have available to you.

1. White Paper Guides

Custom Calendar and Fundraising Calendar White Paper GuidesWhether you’re designing a photography calendar or a fundraising calendar, we have the resources to help you design the calendar of your dreams. With our Fundraising Calendar White Paper, you will get advertising sales tips, sponsorship options and revenue ideas, as well as product information to help get the most out of your calendar fundraiser. Our Custom Calendar White Paper helps you choose what paper, binding type and size will best fit your needs and showcases all the design options we have available to you. It includes tips for non-profit, business promotional and photography calendars as well.

Fundraising Calendar White Paper

Custom Calendar White Paper

2. Free Templates & Grids

Do you happen to have an Adobe design program? We have created 8 custom calendar templates to help jump start your design process. Our templates include major holidays and can be used in Adobe Illustrator, InDesign, Photoshop and a PDF for other programs. Each download includes an at-a-glance page and a notes pages that can be used as filler pages. These are especially helpful for saddle-stitched calendars, as this type of binding requires that you have a page count that is divisible by 4.

8 Free Calendar Template Downloads

Free Calendar Templates

3. Online Photo Calendar Designer

Wolves Calendar designed using our Online Photo Calendar DesignerAnother great design resource we have is our online photo calendar designer. If you don’t have a design software like Photoshop, Illustrator or InDesign, this tool is definitely what you’re looking for. The two calendars to the right are examples of calendars designed by our customers using this helpful online design tool. It’s simple to use and will help you design the gorgeous, high-quality calendar you’ve been wanting. All you have to do is upload your photos, drag and drop them into place, add text and we’ll do the rest!

School Calendar designed using our Online Photo Calendar Designer

Whether you want a saddle-stitched, wire-o or spiral bound calendar, our design tool has the options you need! See below for the types of calendars available on our photo calendar designer.

Saddle-Stitched - 12 Month
   • 11 x 8.5 (17 x 11 open) | Start Your Design
   • 5.5 x 8.5 (11 x 8.5 open) | Start Your Design
Saddle-Stitched - 16 Month
   • 11 x 8.5 (17 x 11 open) | Start Your Design
   • 5.5 x 8.5 (11 x 8.5 open) | Start Your Design
Spiral/Wire-O  
   • 12-month | 11 x 8.5 (17 x 11 open) | Start Your Design
   • 16-month | 11 x 8.5 (17 x 11 open) | Start Your Design

Learn How to Use Our Calendar Designer in Under 2 Minutes

4. Recommended Graphic Designers

Addie and Margaret, two recommended professional graphic designers

If you don’t have your own design software or a way to access our photo calendar designer, we have another solution! We have recommended professional graphic designers to help our customers with their design needs. If the thought of designing is overwhelming or if you just don’t have time to do it yourself, contact one of our recommended designers and they will be happy to help bring your idea to life!

Find a Designer

Now that we've gone through the resources we have available to you, let's get started on your next calendar order! Our prices and times are based on you providing error-free, print-ready files so if you're ready to upload your files, take a few minutes to check them against our PDF File Checklist to ensure that you have all the specifications correct. We look forward to working with you on your calendar project and are here to help by phone at 800-995-1555.

Get Started     File Checklist     Request Free Samples

 


Flyer Printing for Businesses and Startups


Thu, Oct 19, 2017 @ 07:53 AM Amber Gauthier 0

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Promotional flyers are a cheap way to promote your business or startup company. Online color flyer printing and mailing is a cost effective way to get great promotional results. Business promotional flyer printing is affordable to print and quick to deliver! Flyers can be passed out on the street, inserted in packets, included in shipments or mailed directly.

Quick Tips Before Creating Your Flyer

  • 2 Example flyersHave a specific call to action.
  • Make sure you clearly direct your audience where you want them to go.
  • A simple design that visually emphasizes your main point and copy that is short and persuasive will give you the best results.
  • There should only be one main point on a flyer with supporting visual images.
  • These elements paired with the right offer help to get great results from your promotional efforts.
  • The same concept applies if you are promoting a product or an event.  Don't overcrowd or overwhelm, keep it simple and make a big statement. The most important elements are date, time, location – so make sure these are stated clearly.
  • The size and options available for business promotional flyers make them an affordable and effective way to reach your audience.
  • They are easy to customize and personalize for any company or firm.
  • Flyers can help to strategically position yourself within your market.
  • Business promotional flyers are an indispensable business tool used to make a quick statement. They’re easy to distribute and help you to increase public visibility.

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Discount Flyer Printing for Your Startup Company

Discount flyer printing, free online design and effective print marketing strategies help startup companies reach highly valuable local and national audiences.

Flyer Printing ExampleGenerating awareness and building a solid customer base are two of the biggest challenges of any startup business. One of the most effective strategies to accomplishing both of these goals - without stretching the budget too thin - is flyer printing.

Flyer printing comes with another added benefit as well – cost-efficiency.

  • Designing appealing flyers can be done quickly using our printing shops free online design tool. Even if you don’t have any design software or experience, our online design tool allows you to create custom flyers.
  • Printing color flyers in bulk will help the sponsoring company save even more money on production.
  • Flyer printing is perfect for startup businesses to reach highly valuable local audiences.
  • Our color flyer printing company is one of the few online flyer printers that can offer discount flyer printing on orders fewer than 10,000 pieces, which is ideal for new businesses.

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Determining Flyer Distribution

  • Example Contest Flyer PrintingEntrepreneurs should target locations with a lot of foot traffic, such as grocery stores, banks, shopping malls or college campuses.
  • It's important to be courteous, though, and entrepreneurs should only pass out flyers where it is allowed.
  • The most effective color flyer printing will be vibrant and eye-catching.
  • Whether organizations put flyers on display, have someone handing them out or are sending them via mail, they need to be appealing to attract attention.
  • Designers may generate the most interest using a combination of bright colors and interesting images.
  • These locations enable startup companies to get in front of hundreds or even thousands of potential customers daily.

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When you order flyers from PrintingCenterUSA, you don’t have to leave your desk, simply enter your flyer printing specifications, upload your custom files or design your flyer using our design tool, and submit your order. Our printing shop will do the rest!

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Magazine Print Layout Tips


Wed, Oct 11, 2017 @ 03:42 PM Craig Barber 0

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Magazine printing is a unique way to both establish a brand as an industry thought leader and also promote products and services. By combining informational and promotional content into one magazine publication, entrepreneurs can reach consumers in a fun and engaging way.

Cover of a magazine for Lebanon County, The TableThe most important element of a successful magazine is the cover, as it is the first thing potential readers will see and will determine whether or not they read the publication. When it comes to the cover, businesses should be sure to:

1. Use an image that will catch their audiences' attention, such as a photograph of their top-selling item.

2. Personalize the cover with the individual's name and information receiving the magazine using Digital Variable Data Printing.

3. Add UV coating to the cover for a high gloss effect.

The inside of a magazine, Reach Up - The Magazine to Empower and Enrich Today's Woman.4. Keep in mind that although the cover is the most important element, the layout of magazine pages is also vital.

  • By effectively combining images and text, entrepreneurs can create a publication that is easy to read and engaging.
  • Companies should also consider "negative space" - the areas left blank on pages.
  • Negative space can enhance the readability of a magazine, which in turn could lead to further reader engagement and sales.

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Magazine Printing Examples

PrintingCenterUSA offers magazine publication printing examples & ideas, case studies, templates and more to help you better plan, inspire, design and layout your magazine.

When it comes to any type of advertising, customer engagement is key - consumers who are genuinely interested in promotional messages are more likely to make a purchase. This is why so many companies prefer to engage consumers with magazine printing.

Magazine Examples     Free Templates     Online Design Tool

The Table Magazine - showing the magazine cover and the inside pagesBrands can use magazines to both entertain and inform perspective clients. Articles should be topical and provide value to readers, but companies can also incorporate their products and services into printed color magazines as well. For example, a firm that provides marketing services could create a printed magazine that shows how certain companies promote their products, while also making the reader aware that the sponsor offers these services.

PrintingCenterUSA offers brands a number of options for their magazine printing projects. We provide our clients with a number of cost-efficient solutions that enable them to create the perfect magazine for business.

Find a Graphic Designer     Get Started on Your Magazine!