In the printing world, there are a lot of terms that come up that you might not be familiar with. It can be easy to spot the difference between a brochure and a book or a magazine, but it gets a little more difficult when defining circulars, handouts, handbills, flyers, leaflets and brochures. Though many argue that some of these words are interchangeable, you want to know the small differences so that when it's time to order, you’re getting exactly what you want - at the right price! We know that choosing the right product can be overwhelming, which is why we decided to settle the score and give you the real difference between booklets, brochures, flyers, and leaflets.
All of these are useful products when it comes to promoting your brand, event, products, and anything else. Print materials are attractive for small business owners and startups because they are economical and efficient tools for marketing. When you have a specific region or audience you’re targeting, you want to make sure you are especially careful with your budget and your resources. Read on as we describe the differences between some of these popular print products so that you can get the most out of your marketing campaign.
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Booklets are a little confusing because some people often use the word “brochure” to describe a multi-page brochure, which is essentially a booklet. However, what makes booklets stand out is that typically, brochures are folded while booklets are bound and consist of multiple pages. There are different ways to connect the pages together, like saddle stitched, spiral, wire-o or perfect binding. Saddle stitch binding is usually the most popular option because of its affordable pricing and faster turnaround time. At PrintingCenterUSA, we’ll help you pick the right paper for your needs. Most booklets use text stock gloss, matte, and often an ultra-heavy cover stock paper. Depending on how many pages there are, what the purpose of your booklet is, and how much you want to spend, we’ll help you decide which paper option is best.
Booklets are much more durable, long-lasting and more expensive than other printed products, so you don’t want to use them for throw-away marketing campaigns. You’ll want to use them as a key piece in your sales funnel to offer more in-depth information about what you’re selling or how you’re educating. Whether its technical specifications, a workplace manual, a product magazine, or whatever else you need to use it as, you’ll want to utilize every page to get the most bang for your buck.
Let’s talk about brochures. Often known as pamphlets, they distinguish themselves from flyers and leaflets because they tend to be folded. You’re probably most familiar with the trifold brochure, but feel free to explore our other folding options which are available in different sizes.
While flyers are usually used for large volume hand-outs, brochures are designed to be read and to help readers absorb important information. You’ll want to distribute them to customers or potential clients that are already interested in what you’re offering (this also applies to booklets). That way, you can justify the cost and then spend more on resources where it counts. You can order brochures for:
Marketing teams love brochures because they boost sales and can be a great way to get the word out about your brand, company, or event. If you have plan on mailing out your brochures, we offer mailing services that are fast and efficient. They need to look professional, be well written and include a strong call to action. We have ready-made folding and mailing templates to help you design a brochure that looks beautiful and essential and will end up paying for itself.
Now that you know about booklets and brochures, let’s discuss flyers. Flyers are sometimes known as handbills or posters, and they are one of the most popular print marketing products. They are inexpensive and easy to distribute wherever. They are typically flat and rectangular, and the most cost-effective size is 8 ½” by 11”, the typical printer paper size. However, they can be printed in all sizes and formats.
Flyers are typically designed to be colorful and impactful, as people only look at them for a brief moment. You want it to stand out so that it is visually effective and quickly tells people what you need them to know. The great thing about flyers is that it’s hard to over-invest. You can print a lot for not a lot of money, and you don’t have to think too hard about paper options or ink. We’ll show you the most cost-effective options. We also love that you can effectively use them for nearly any cause.
Remember to think about where you’re distributing them. Flyers work great in smaller regions because you can get your message out to a lot of people at a low cost.
A leaflet is very similar to a flyer, so we understand why it can be hard to tell the difference. In most instances, leaflet is just a synonym for flyer, but some printers and designers say there are some differences between the two. Some say the distinction is that leaflets tend to be made with high-quality materials and are made to outlast flyers. Flyers don’t have a long lifespan, whereas many people will hold onto a leaflet and refer back to the information on it when needed.
Though this makes them slightly more expensive to order, it also can be a powerful strategy when promoting a product or when used as a tool to educate current and prospective customers. Leaflets can be used to target a more exclusive audience, so spending a little bit more can help you reap bigger rewards down the road. They can be inserted into newspapers and magazines, be stored in shops and restaurants so that more people have access to them, and so much more. It boils down to this - flyers are for one time events and sales, while leaflets are better used for content that won’t expire right away.
For the differences between leaflets, flyers, brochures and booklets, it all comes down to how you’re using those products. Companies will commonly utilize all of these promotional materials for different purposes, and not use one exclusively. Successful businesses will use several marketing techniques to leverage their budget in the most efficient way.
Now that you have a better understanding, you can start planning your next online printing order for your next marketing campaign. The experts at PrintingCenterUSA would love to help you decide which product is best for you and make sure you’re getting only the highest quality and the most affordable options. We make it easy to order and get stunning printed products at amazing prices, so reach out to us today or browse our products to get started today!