Brochure printing is cheap and can be a quick guide for any client or customer. Most brochures are used as marketing tools and are extremely underrated. You want your brochure to be able to stand alone, or at least summarize what your sales teams could say. Here we will show you how to create a masterpiece that draws attention, gets read, promotes, teaches, impresses potential customers, and more importantly, makes a sale!
Start with your customer in mind and focus on the goal of your marketing and promotional plan. Maybe your goal is to drive traffic into your store. Or to get people to shop on your website. Is your focus to get more people to call? Maybe you need people to help with funds. Pick something tangible and easy to strive for. Follow that goal when designing and writing. Figure out how the brochure will be used, who will read it, and know where the brochure fits into your sales process. Knowing your focus will help direct you into how to design and what text to include in your brochure.
Capturing the essence of your business on paper requires many design elements that are important in gaining attention and drawing your customer or prospects in. The following tips will help to increase sales and drive home your brochure:
You are only limited by your imagination. Be creative, use different sizes and colors or consider a center spread to create a larger canvas for pictures or diagrams. It is very important that you do not neglect your verbiage. Overcome the desire to delegate this task to someone less capable. Be sure to maintain the same theme, voice, and focus in all of your text. Implement some of our writing tips to generate a successful sales technique for your brochure:
That's it! You now have the knowledge to get you started on your next cheap brochure printing project. We hope we at least gave you the motivation to get your ideas off the ground and onto the page. If you are still lost, don't fret! We have some awesome recommended designers you can have design your brochure for you! Or you can use our online design tool for FREE and get a custom brochure at an affordable price.