At PrintingCenterUSA, we specialize in professional high-quality real estate printing of saddle-stitch and perfect bound marketing guides, property previews, real estate guides, property selling booklets, catalogs, newsletters, brochures, postcards and more.  Today we take an inside look at 6 of the most prominent and high return print marketing products to take your real estate business to the next level!

Set your real estate company apart by making a positive first impression with printed softcover saddle-stitched and perfect bound books and booklets.  From branding books to property preview photo books, our professional quality, vivid color printing will leave a long-lasting first impression to prospective buyers and sellers.

Often, potential real estate buyers are inundated with homes for sale offerings from their email accounts and general digital presence.  But, realtors looking to market their properties to these buyers turn to books and booklets.  Because print is considered the more trustworthy marketing tactic compared to digital, as a real estate office, you can build a stronger brand by promoting your business in high-quality books and booklets.

"Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains." -Roger Dooley, Forbes

With books, you're able to present a trustworthy brand to people looking for real estate services.  These books can be used to position yourself as an expert in the area using graphs and other valuable data the consumer might be looking for. 

Books have an excellent return on investment because of the printing options here at PrintingCenterUSA.  You can choose a variety of cover options and coating options that will add lifetime value to each booklet.  Those options include 100# gloss or matte text and 80# or 100# gloss or matte cover paper which can be UV coated to give a more luxurious appearance.  Along with that rich look, UV coating will hold its value in the outdoors which is crucial in the real estate industry.

Instant Photo Book Pricing: Learn More

Instant Book Pricing: Learn More

Think about for every booklet you hand out as a realtor, how many people, in turn, see each booklet?  Often that number for one booklet can be 4x as high!

Postcards are an easy and effective way of reaching your target audience who could turn into potential buyers or sellers for your real estate office. Make your real estate business jump out of the mailbox with custom postcards printed with vivid colors.

With so many sizing options available, your agents will be able to sell properties, present open houses and more all on one postcard. Take a look at some of the sizes we offer:

4” x 6,” 4.25” x 6,” 5” x 7,” 6” x 9,” 8.5” x 5.5,” 11” x 6”

Postcards are essential for reminding your clients and audience of upcoming open houses that might pique their interest.  Along with the high-quality paper options, 12 & 14 PT gloss coated cover; you can UV coat when selling more luxurious listings!

Print on both sides and showcase a home on one side and reviews on the other.  This is an excellent choice for realtors who often rely on word of mouth and reviews from past clients to gain traction in the market.

3. Newsletters

Connecting with past clients and future homeowners is crucial for any real estate team; producing a monthly or quarterly newsletter is a great option to build loyalty and continual contact points. 

A single or multi-page newsletter can describe changes in the housing market, showcase new team members, or tell of success sales, proving you’re an expert in the industry.  Since real estate often fluctuates with the season, newsletters offer a convenient way of informing on the housing market.  The printed newsletter can be done in conjunction with your email tactics as well.

An excellent newsletter makes it easy to maintain and build a strong relationship with your audience. 

Instant Newsletter Pricing: Learn More

4. Brochures

Sometimes you need a little more space than a traditional postcard offers in which a brochure would make a perfect substitute.  Whether your printing a single page or multi-page brochure for your real estate needs, you'll always see the vibrant colors when printing on premium 100# gloss.

One of the best features of brochures are their multiple variations of folding that will undoubtedly be useful for your company.  Take a look at those options below:

There are many ways to display your real estate listings with all the folds above.  Brochures can elevate the properties you're looking to sell to potential buyers and bring valuable information to the fingertips of the clients you want!

Relationships are crucial in the real estate industry, but you already knew that.  How can you build on your brand and gain more clients willing to trust and refer you?  Why not give personalized printed greeting cards a chance!?  Custom printed greeting cards are a subtle way to build a relationship and make your prospect or client feel like you genuinely care.

Try finding different reasons to send greeting cards, for example: use the information you already have on past clients such as birthdays, anniversaries, or special occasions to send a card.  Send potential prospects a note that you'd like to work with them.  Holiday greeting cards showcasing the real estate team can build trust in the community.

The best part about printing custom greeting cards is your ability to market your business, with your logo or slogan, while also being personable to potential clients.  And you'll be able to print as many versions of cards as you want, as long as there is a minimum of 25 cards per version!  So, start sending those personal greeting cards out and building a strong base.

Greeting Card Pricing: Learn More

6. Real Estate Guides

A real estate guide can list multiple properties on a single page and when you print a guide with multiple pages, think of all those homes you could be marketing!?  You can line up your homes in rows with the crucial information below each image; that information could include pricing, MLS number and square footage. 

Guides are great ways to mix land and home sales on separate pages displaying the features of each property your real estate team might be listing.  Throughout the real estate guide, you’re able to represent your company’s realtors and brokers side by side the houses their selling.  This allows you to save a considerable amount of money for your other marketing efforts.

Saddle Stitch Book Printing: Learn More

Perfect Bound Book Printing: Learn More

Conclusion

Real estate professionals know the importance of marketing their business and their client's listings.  High-quality print products are immensely important to the real estate industry and having an inferior product will likely decrease your closure rate as a realtor or broker.  Sell your properties with confidence using superior printed books, guides, postcards, brochures and more.  We know how to help get you started with printing high-quality, effective materials to shine in the real estate industry!

Looking for a new way to develop a relationship with your customers along with educating about your company, products, and services? Newsletters help you become a credible source of information and build trust, which in turn gains loyal customers who look forward to reading your next issue. Build awareness and demonstrate your expertise with a newsletter. Newsletters provide an opportunity to educate, entertain, and market your company directly to your customers. Creating a newsletter is time consuming and an ongoing process that requires planning ahead and continual creativity. Setting up a process and getting ahead helps to prepare you for your monthly series. Learn how to provide value-added information for your customers with every issue by following these simple newsletter-writing tips for success.

Here are 6 Quick and Easy pieces of advice when starting your newsletter to help ensure your newsletter meets your goals.

1. Know Your Audience! Remember your newsletter is not for everyone, know your target audience and direct your articles and writing to them.

2. Be recognizable! Make your newsletter look and sound like your organization. This will build your brand image and help increase recognition. Include logos, slogans, and professional images that demonstrate who you are.

3. Get a schedule and stick with it! Consistency is important whether monthly, quarterly, or yearly keep on-track, even down to the day of the month it is sent out. This will make you reliable and your customers will start anticipating your newsletter.

4. Keep your eye on the future! Generate story ideas ahead of time that correspond to seasonal events, sales, and product launches. Have a few months of stories completed ahead of time, this allows for extra time for proofing, layout, and story development.

5. Know your production time! Each issue goes through a series of steps from the initial concept to shipping, know the amount of time necessary and plan accordingly. Don’t forget time for writing, editing, layout, proofing, printing, addressing, and mailing. Be aware, this can take longer then you think.

6. Stay Consistent! Each year, use similar colors and design elements that identifies your company and sets the tone for your newsletter. Consistent elements helps create brand awareness and makes your business more recognizable. 

1. Make an Impression! The first thing people will see is your headline! Most people make their decision to read an article based on the headline, bait them into your Newsletter with a tempting or informative title.

2. Be Interesting! People will read your newsletter and come back for more when it contains content that holds interest and keeps them reading. Devise content-rich story ideas for your audience packed with concrete information.

3. Stay Credible! Research your stories and be credible, include how-to articles, tips, help to solve problems, offer suggestions, and advice. The more engaging and useful your articles, the more your customers will read.

4. Get Involved! Use your newsletter for marketing research, find out what drives sales, what interests your customers have, and include them in articles. Involve your readers, include surveys or request a response. You would be amazed how many businesses would love to be featured in your next issue.

5. Give Them More! Add links to useful websites for additional information about your industry or common interests.

6.  Use Simple, Active, & Clear Writing. When writing your articles in your newsletter, try to keep it clean and direct by eliminating wordiness. People like concise writing styles, so try to create short useful stories, and then link to longer articles if they would like to learn more.

7. Proof, Proof, Proof! Two people proofing is better then one. Look for spelling, clarity, correctness, and simplicity. One of our suggestions would be to wait a day or two before proofing after writing an article, because it can give you a fresh perspective. 

8. Organize Your Design! Create a professional look that is consistent in every issue. Don’t pack too much into one issue, use white space, and appropriate pictures and images. If the design is too crowded, it makes the words hard to read, and people will lose interest.

9. Get Creative With Images! Incorporate graphs, diagrams, and charts when appropriate. Eliminate wordiness by using a picture image that demonstrates your concept. We've said it before, and we'll say it again - A picture is worth 1000 words! People respond to them.

And there you have it! We picked up our favorite newsletters and magazines and organized these 15 Quick Tips to help your Newsletter be a success! Start off 2017 the right way, and get ahead of your marketing game with a Business or Company Newsletter.

If you read this whole thing and are excited but aren't sure where to start when it comes to design, you're in luck. PrintingCenterUSA offers free templates to help you get started! Download our templates for any of your favorite design software and customize them to your needs! Don't have a design software? Not a problem. We have a free online design tool to get your newsletter off the ground. We also have a team of designers who would love to help take the stress off and design your newsletter for you! Check them out here.

If you have any questions regarding our printing process, check out our FAQ Blog Post or give us a call at 800-995-1555.