Students are what it is all about and proof that the money from the ad sales is going to a good cause. The students can sell the advertising to sponsors to prepay for the calendars, thus ensuring a profit. Don't procrastinate, take time to teach your students how to sell an ad and make sure businesses know:
What school they are supporting.
What the money will be used for.
When calendar distribution begins and ends.
The size of ads and what they cost.
Where the ad will be placed.
Spread the enthusiasm to your students, parents, families, friends and sponsors!
Students can easily sell the finished custom calendars at school events, to parents, relatives, friends, and supporters of the school. The school book store and business doing the advertising can also sell the finished calendars. The calendars can be pre-sold as well.
Local Businesses: Local hangouts, credit unions, auto shops, insurance agencies, pet supply retailers, shops, convenience stores, doctors, fitness centers, grocery stores, photography studios, realtors, restaurants, parents' businesses, anywhere students and parents frequent and shop.
Large Corporations: Such as Sprint, Verizon, Fast Food franchises, McDonalds, Burger King, Coca Cola, Pepsi, pet supply stores, State Farm Insurance, banks, sporting good stores. Use your imagination. What business would benefit from the exposure in your calendar?
Now that you know who your target audience is, you need to show them how advertising in your promotional calendars is going to benefit them and you. Key points that businesses are looking for in advertising include:
Gaining positive publicity by supporting your school and the community
Relatively inexpensive advertisement space compared to advertising in a newspaper
It is a tax deductible donation
Nothing will beat taking time to personally call on your local businesses. Don't forget to keep a list of your sponsors so you know who to contact for next year's calendar. Need help designing your calendar? Check out our calendar design resources to help jump start your next school calendar project! If you have any questions or need help getting started, give our customer service representatives a call at .