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Promoting Your Business with Online Printing


Thu, Nov 9, 2017 @ 08:45 AM Amber Gauthier 0

Promoting Your Business with Online Printing

There are many ways businesses go about marketing their brand and printed materials are a great way to gain exposure. In this day and age, digital marketing seems to be taking over but printed marketing pieces are still a critical part of any marketing plan. Below we explain how some products we offer can play a key part in marketing your business.

Flyer Printing1. Flyers & Brochures

Whether your advertising your business, an upcoming event, a new product, or just want to let your customers know you're thinking about them, brochures and flyers are a definite must! If you’re promoting an event or product and don’t need all that much information on the marketing piece, flyers are ideal. Place your important information and an eye-catching image or graphic on your flyer to draw potential customers in.

Flyer Best Value
Size:   8.5 x 11"
Paper Stock:    100# Gloss or Matte Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Free Flyer Templates

 

Brochure Printing

While flyers are ideal for marketing pieces with minimal information, brochures are perfect for more informative pieces about your business, products, services and more. A quality printed brochure can tell the compelling story of your organization with pertinent graphics that will draw potential customers to your store, event or website.

Brochure Best Value
Size:   8.5 x 11"
Paper Stock:    100# Gloss or Matte Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)
Folding:   Tri-Fold | Half Fold | Z Fold

      

Free Brochure Templates

 

Postcard Printing

2. Postcards

If your business is trying to reach a wide audience without breaking your marketing budget, printing postcards can be an effective promotional platform. Postcards have relatively low production costs and are generally viewed positively by consumers. They can be put into customer’s shopping bags at checkout, handed out at conventions, placed on counter tops or in lobbies, and mailed to people on your mailing list. We even have mailing services that will send your postcards directly to the people on your mailing list, which decreases your postage costs and increases your deliverability rate! 

Postcard Best Value
Paper Stock:    12pt Gloss or Matte Cover | 14pt Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/1 (color front, black back) | 4/0 (color front, no printing on back)
Finish:   UV Coating

 

     Free Postcard Templates 

 

Business Card Printing

3. Business Cards

As you may know, business cards are extremely important for any business or business owner. Keep some on you at all times and you can pass them out to potential clients or sponsors you meet anywhere. Your business cards can also double as a loyalty program – for example, if they buy 10 cups of coffee, they get 1 free. This type of card is ideal for any boutique, coffee shop, or small business. By rewarding your loyal customers, it raises the chances of them coming back for more.

Business Card Best Value
Paper Stock:    12pt Gloss or Matte Cover | 14pt Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/1 (color front, black back) | 4/0 (color front, no printing on back)
Finish:   UV Coating

 

     Free Business Card Templates

 

Poster Printing4. Posters

Whether your promoting new products or a grand opening, posters are an important part of marketing your business. Pairing large-format posters with a bold design and placing them in your window or on a standing poster board on the sidewalk can draw attention to your store, making strangers more likely to step inside.

Poster Best Value
Paper Stock:    100# Gloss or Matte Text | 80# Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

     Free Poster Templates

 

5. Custom Envelopes & Letterheads

Letterhead and Envelope PrintingIf you tend to mail a lot of invoices or letters to customers, custom letterhead and envelope printing is something you should take advantage of. By personalizing your letterhead and envelope (by adding your logo, business name or a striking design), it gives your business some level of credibility and professionalism, making customers more likely to continue business with you.

Letterhead Best Value
Size:   8.5 x 11"
Paper Stock:    70# Uncoated Text | 70# Linen Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Envelope Best Value
Paper Stock:    24# White Wove or Peel & Seal
Ink Color:   Full Color 1 Side

 

     Free Letterhead Templates

     Free Envelope Templates

 

Now that we’ve covered the most important print marketing materials for your business, we hope that you head over to our website to get started on your next marketing project. We have free blank template downloads that can be used in Adobe Photoshop, Illustrator, InDesign and a PDF for other programs. If you need your items printed quickly, there are quick turnaround times available. If you are a small business owner or have a big event coming up, you should consider all of the services we have to offer in order to meet your marketing goals.

 

Request Quote     Get Started Now!     Request Free Samples


ABOUT POST AUTHOR

Amber Gauthier

Amber Gauthier

Amber Gauthier is the PrintingCenterUSA’s marketing and graphic design guru. Amber knows the importance that print marketing can make to a business and enjoys sharing her insight on everything from design tips to layout advice. She received her bachelor’s degree in Business Administration from the University of Montana. She also holds a certificate in Digital Marketing. When she’s not at work, you can most likely find her binge-watching TV shows and playing with her adorable dog, Luna.

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