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Why You Should Create Custom Yearbooks


Fri, Dec 8, 2017 @ 10:53 AM Amber Gauthier 0

Why-You-Should-Create-Custom-Yearbook-Printing

Is your grade, junior high or high school thinking about printing custom yearbooks? PrintingCenterUSA is here to help with all your education printing needs. Whether you choose to upload your own design files or utilize our free templates, we make online yearbook printing easy and will deliver them to you quickly and at a reasonable price! Below are 4 reasons we think yearbook printing is important for any educational institution.

1. They Are a Great Public Relations Tool

Affordable yearbook printing exampleYearbook printing can be a great PR tool because they show off the personality of the school. If you’re looking to use your yearbook as a public relations tool, include the highlights of the opportunities offered, such as courses, clubs, athletics and facilities. This helps sell the community to potential businesses, students, and/or faculty. You can also include sponsors from local businesses and family members to help add a little profit to your bottom line.

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2. The Educational Experience

custom printed yearbook exampleDesigning school yearbooks can be a great learning experience for students interested in photography, journalism, graphic design, typography, and marketing. Educate your students by having them go out and take photos at sporting events, pep rallies, fundraisers, plays, and more! They can also interview fellow students to have quotes to go along with their pictures. From there, they can use those images and quotes to design their yearbook, which helps to expand their creative knowledge.

     Free Downloadable Templates

3. Serves as a Memory Book for Students

Class yearbooks are a wonderful way to tell the story of the school year. Include pictures, memorable quotes, projects or events that took place that year to help the memories live on forever. Later in life, when students look back at their yearbook, they will get to remember everyone who made an impact in their life.

Education Discount Program

4. They Are a Piece of History

elementary school custom printed yearbook

What better way to capture a piece of history than with school yearbook printing? They help to capture events, dates, scores, trends, news, facts and figures. They include accurate records of grades, names of students, faculty and staff. Show off the participants of sports teams, band, cheer, choir, clubs, and more! You may also want to add in information such as enrollments, sports statistics, events and news.


Affordable yearbook printing can help set your school apart while also serving as a keepsake for the students to look back on. Running late on your yearbooks? Order your last minute yearbooks online now! Help keep your students’ younger years alive for years to come by printing an online yearbook today!

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Tips for Your Next Catalog Printing Project


Wed, Nov 29, 2017 @ 04:10 PM Emily Hendrickson 1

Tips for Your Next Catalog Printing Project

Starting a catalog project can be both exciting and intimidating. On one hand, you get to put together an awesome product that will excite & inspire your customers. On the other hand, where do you even begin? Well, we are here to help you get started. Below you will find easy design tips and suggestions, as well as examples from our customers.

#1: Planning

Headsweats Product CatalogBefore you begin designing, you want to choose a goal for your catalog. Are you trying to get customers to order through the catalog or just get them to go to your website or store? Who are you going to be sending the catalog to? Loyal customers or people who have never heard of your brand?

Once you have set your goal, you can tailor your design, images, and layout to appeal to your audience. Hint: the more appealing your catalog looks, the more likely your audience is to continue turning the pages.

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Stitch & Shutter Jewelry Lookbook Catalog

#2: Content

After deciding upon a goal, you want to lay out what to say, how to say it and where the information should go. Your content should be simple, clean and concise. If you crowd the pages with too much information, the reader will get overwhelmed and likely quite reading.

Adding in easy-to-follow information and images helps to guide your reader through your pages. By using headings, subheadings, and images, your audience will be drawn to the important information within your catalog.

Catalog White Paper Guide

#3: Design

SMB Printed Product CatalogBefore you start designing, you want to think about how you are going to distribute your catalogs. Are you going to send them out via mail, hand them out at conferences, or have them in your store? After deciding your distribution, you can select the appropriate size. Follow the tips below when designing your catalog to make sure you’re getting the most out of your catalog printing.

  • Use attractive colors, images and elements that represent your company and brand.
  • Stick to fonts that are easy to read. Consider size, style and color.
  • Use white space wisely, you want the page to feel balanced and not overwhelming.
  • Eliminate unnecessary elements or distractions.
  • Use full color images with 300dpi resolution. Anything below 300dpi will print pixelated.

     File Checklist     Free Predesigned Templates

Table of Contents and Pricing Page in a Catalog Printing Project

#4: Things to Remember

Don't forget - depending on the type of catalog you are putting together you may want to include these following pages:

  • Table of Contents
  • Order Form
  • Contact Information
  • Website URL and/or Store Location

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Remember, we are here to help. If you would like to speak with a specialist about your catalog project, please give us a call at 800-995-1555!


Every Door Direct Mail vs. Envelope Packs


Mon, Nov 20, 2017 @ 09:32 AM Amber Gauthier 0 printing online Every Door Direct Mail

Direct Mail Heavyweight Fight: Every Door Direct Mail (EDDM) vs. Envelope Packs

The Every Door Direct Mail Program that the United States Postal Service® offers is the best program to come out of the postal service in decades. Continue reading to see why we think you should incorporate Every Door Direct Mail (EDDM)® into your campaign instead of envelope packs. 

By working with us, you can print and mail your EDDM® campaign, all with a click of a mouse. We offer EDDM® templates and help you get the right message to your customers and stretch your marketing dollar. 

EDDM offers stand out - Envelope packs are sealed and have low visibility

example-housekeeper_303x438.pngIf you have an eye-catching design and/or an offer people can't resist, Every Door Direct Mail® is for you! By choosing EDDM® over envelope packs, you are ensuring that your marketing materials are getting reviewed. With envelope packs, in order for a potential customer to see your advertising, they must open the envelope and go through all the other offers as well. Here at PrintingCenterUSA, we have free downloadable templates to help ensure you have the correct format to help you jump start your next direct mail campaign.

     Downloadable EDDM Templates

 

EDDM offers mail individually - Envelope packs include dozens of offers from competitors

example-Real-Estate_478x338.pngOne of the goals for any marketing campaign is to stay a step ahead of your competitors. What's the point in having a direct mail campaign if your ads are going to be shown in the same envelope as your competitors? That's why we suggest EDDM® over envelope packs - it gives you a one-to-one connection with potential customers. They can read your mailing whenever they have time, keep it for future reference, and share it with other interested parties.

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EDDM tends to be looked at by all adults - Envelope packs are usually reviewed by 1 person

example-Dentist_478x338.pngIf mailings aren't addressed to a specific person in a household, the one who checked the mail will usually be the person to open that type of mailing. This is very inconvenient for envelope packs because chances are, only one person will see all the offers inside! By designing a large, high-quality EDDM® with special offers or coupons, there is a higher possibility of your marketing piece catching the eye of everyone in the household.

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EDDM offers are large and demand more attention - Envelope packs have dozens of offers, all with the same size

USPS® offers a variety of sizes to choose from so there is a huge possibility that they will catch the attention of the recipient more than an envelope pack, which usually includes ads all with the same size. You can choose between large flat pieces, half fold, and even tri-fold pieces for as low as $0.156 a piece! This allows you to fit as little or as much information as you need, making EDDM® ideal for anything from a quick sales announcement to an in-depth product story. Include coupons, menus, event calendars, store maps and more to help bring customers to your door!

Winner by Knockout: Every Door Direct Mail (EDDM)When it comes to sending out promotions and marketing pieces to a specific region or neighborhood, Every Door Direct Mail® is the service you're looking for! It is a popular way for business owners to take advantage of lower postal rates and fast delivery by using EDDM® to saturate neighborhoods. Head to our website today or give us a call at 800-995-1555 to get started on your next direct mail campaign!

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Promoting Your Business with Online Printing


Thu, Nov 9, 2017 @ 08:45 AM Amber Gauthier 0

Promoting Your Business with Online Printing

There are many ways businesses go about marketing their brand and printed materials are a great way to gain exposure. In this day and age, digital marketing seems to be taking over but printed marketing pieces are still a critical part of any marketing plan. Below we explain how some products we offer can play a key part in marketing your business.

Flyer Printing1. Flyers & Brochures

Whether your advertising your business, an upcoming event, a new product, or just want to let your customers know you're thinking about them, brochures and flyers are a definite must! If you’re promoting an event or product and don’t need all that much information on the marketing piece, flyers are ideal. Place your important information and an eye-catching image or graphic on your flyer to draw potential customers in.

Flyer Best Value
Size:   8.5 x 11"
Paper Stock:    100# Gloss or Matte Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Free Flyer Templates

 

Brochure Printing

While flyers are ideal for marketing pieces with minimal information, brochures are perfect for more informative pieces about your business, products, services and more. A quality printed brochure can tell the compelling story of your organization with pertinent graphics that will draw potential customers to your store, event or website.

Brochure Best Value
Size:   8.5 x 11"
Paper Stock:    100# Gloss or Matte Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)
Folding:   Tri-Fold | Half Fold | Z Fold

      

Free Brochure Templates

 

Postcard Printing

2. Postcards

If your business is trying to reach a wide audience without breaking your marketing budget, printing postcards can be an effective promotional platform. Postcards have relatively low production costs and are generally viewed positively by consumers. They can be put into customer’s shopping bags at checkout, handed out at conventions, placed on counter tops or in lobbies, and mailed to people on your mailing list. We even have mailing services that will send your postcards directly to the people on your mailing list, which decreases your postage costs and increases your deliverability rate! 

Postcard Best Value
Paper Stock:    12pt Gloss or Matte Cover | 14pt Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/1 (color front, black back) | 4/0 (color front, no printing on back)
Finish:   UV Coating

 

     Free Postcard Templates 

 

Business Card Printing

3. Business Cards

As you may know, business cards are extremely important for any business or business owner. Keep some on you at all times and you can pass them out to potential clients or sponsors you meet anywhere. Your business cards can also double as a loyalty program – for example, if they buy 10 cups of coffee, they get 1 free. This type of card is ideal for any boutique, coffee shop, or small business. By rewarding your loyal customers, it raises the chances of them coming back for more.

Business Card Best Value
Paper Stock:    12pt Gloss or Matte Cover | 14pt Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/1 (color front, black back) | 4/0 (color front, no printing on back)
Finish:   UV Coating

 

     Free Business Card Templates

 

Poster Printing4. Posters

Whether your promoting new products or a grand opening, posters are an important part of marketing your business. Pairing large-format posters with a bold design and placing them in your window or on a standing poster board on the sidewalk can draw attention to your store, making strangers more likely to step inside.

Poster Best Value
Paper Stock:    100# Gloss or Matte Text | 80# Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

     Free Poster Templates

 

5. Custom Envelopes & Letterheads

Letterhead and Envelope PrintingIf you tend to mail a lot of invoices or letters to customers, custom letterhead and envelope printing is something you should take advantage of. By personalizing your letterhead and envelope (by adding your logo, business name or a striking design), it gives your business some level of credibility and professionalism, making customers more likely to continue business with you.

Letterhead Best Value
Size:   8.5 x 11"
Paper Stock:    70# Uncoated Text | 70# Linen Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Envelope Best Value
Paper Stock:    24# White Wove or Peel & Seal
Ink Color:   Full Color 1 Side

 

     Free Letterhead Templates

     Free Envelope Templates

 

Now that we’ve covered the most important print marketing materials for your business, we hope that you head over to our website to get started on your next marketing project. We have free blank template downloads that can be used in Adobe Photoshop, Illustrator, InDesign and a PDF for other programs. If you need your items printed quickly, there are quick turnaround times available. If you are a small business owner or have a big event coming up, you should consider all of the services we have to offer in order to meet your marketing goals.

 

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4 Design Resources to Help Jump Start Your Calendar Design


Tue, Oct 31, 2017 @ 10:14 AM Amber Gauthier 2 Calendar Design Tips Calendar

Header Image: 4 Design Resources to Help Jump Start Your Calendar Design

Here at PrintingCenterUSA, we want you to have the smoothest, simplest process when it comes to designing your calendar. Whether you need help coming up with a theme, advertising in your calendar or designing your final product, we’re here to help every step of the way! See below for the 4 design resources we have available to you.

1. White Paper Guides

Custom Calendar and Fundraising Calendar White Paper GuidesWhether you’re designing a photography calendar or a fundraising calendar, we have the resources to help you design the calendar of your dreams. With our Fundraising Calendar White Paper, you will get advertising sales tips, sponsorship options and revenue ideas, as well as product information to help get the most out of your calendar fundraiser. Our Custom Calendar White Paper helps you choose what paper, binding type and size will best fit your needs and showcases all the design options we have available to you. It includes tips for non-profit, business promotional and photography calendars as well.

Fundraising Calendar White Paper

Custom Calendar White Paper

 

2. Free Templates & Grids

Do you happen to have an Adobe design program? We have created 8 custom calendar templates to help jump start your design process. Our templates include major holidays and can be used in Adobe Illustrator, InDesign, Photoshop and a PDF for other programs. Each download includes an at-a-glance page and a notes pages that can be used as filler pages. These are especially helpful for saddle-stitched calendars, as this type of binding requires that you have a page count that is divisible by 4.

8 Free Calendar Template Downloads

Free Calendar Templates

 

3. Online Photo Calendar Design Tool

new photo calendar design toolAnother great design resource we have is our FREE online photo calendar design tool. If you don’t have design software like Photoshop, Illustrator or InDesign, this tool is definitely what you’re looking for. It’s simple to use andgeneric grid and advertising grid will help you design the gorgeous, high-quality calendar you’ve been wanting. All you have to do is upload your photos, drag and drop them into place, add text and we’ll do the rest!

Whether you want a saddle-stitched, wire-o or spiral bound calendar, our design tool has the options you need! See below for the types of calendars available on our photo calendar designer.

Binding Options: Saddle-Stitched | Spiral | Wire-O

Available Sizes: 11" x 8.5" | 8.5" x 5.5" | 12" x 12"

Two Grid Layouts: Generic | Advertising

Other Cool Features: Design Your Own Back Cover & Filler Pages!  |  Choose Between 12 & 16 months!

 

4. Recommended Graphic Designers

Addie and Margaret, two recommended professional graphic designers

If you don’t have your own design software or a way to access our photo calendar designer, we have another solution! We have recommended professional graphic designers to help our customers with their design needs. If the thought of designing is overwhelming or if you just don’t have time to do it yourself, contact one of our recommended designers and they will be happy to help bring your idea to life!

Find a Designer

Now that we've gone through the resources we have available to you, let's get started on your next calendar order! Our prices and times are based on you providing error-free, print-ready files so if you're ready to upload your files, take a few minutes to check them against our PDF File Checklist to ensure that you have all the specifications correct. We look forward to working with you on your calendar project and are here to help by phone at 800-995-1555.

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