Looking for a new way to develop a relationship with your customers along with educating them about your company, products, and services? Online newsletters help you become a credible source of information and build trust, which in turn gains loyal customers who look forward to reading your next issue. Build awareness and demonstrate your expertise with printed newsletters. Now you can learn how to provide value-added information for your customers with every issue.
Create content that will keep them reading. Devise content-rich stories for your audience packed with concrete information.
Research your stories and be credible, add links to useful websites, include how-to articles, tips, help to solve problems, and offer suggestions and advice. Involve your readers, include surveys or request a response. The more engaging and useful your articles the more your customers will read.
Your first impression: The Headline. Most people make their decision to read an article based on the headline, bait them into your article with a tempting headline.
Have simple, active, and clear writing. Write simple and clear articles and eliminate wordiness, make your writing concise. Find short, useful stories and create articles based off them.
Take extra time to proof. Two people proofing is better then one. Look for spelling, clarity, correctness, and simplicity. TIP: After writing an article, wait a day or two before proofing, this gives you a fresh perspective.
Include a clean, simple, and organized design. Create a professional look that is consistent in every issue. Don’t pack too much into one issue, use white space, and use appropriate pictures and images.
Incorporate graphs, diagrams, and charts when appropriate. Eliminate wordiness by using a picture image that demonstrates your concept.
Don't forget to check your design for printability using our online pdf file checklist. It gives you all the information needed to get your specifications correct the first time, saving you time and money!
There are many advantages to using professional, affordable newsletters - from building credibility and trust to guiding customers to your website. A successful newsletter is a valuable marketing tool that is a discrete advertisement for your company.
Take advantage of the newsletter mailing services offered by PrintingCenterUSA. We can ship your newsletters directly to your customer base which helps you save on shipping costs and gets your online newsletter printing out faster.