Featured Stories

Amber Gauthier
By
November 20, 2017

Every Door Direct Mail vs. Envelope Packs

Direct Mail Heavyweight Fight: Every Door Direct Mail (EDDM) vs. Envelope Packs

The Every Door Direct Mail Program that the United States Postal Service® offers is the best program to come out of the postal service in decades. Continue reading to see why we think you should incorporate Every Door Direct Mail (EDDM)® into your campaign instead of envelope packs. 

By working with us, you can print and mail your EDDM® campaign, all with a click of a mouse. We offer EDDM® templates and help you get the right message to your customers and stretch your marketing dollar. 

EDDM offers stand out - Envelope packs are sealed and have low visibility

example-housekeeper_303x438.pngIf you have an eye-catching design and/or an offer people can't resist, Every Door Direct Mail® is for you! By choosing EDDM® over envelope packs, you are ensuring that your marketing materials are getting reviewed. With envelope packs, in order for a potential customer to see your advertising, they must open the envelope and go through all the other offers as well. Here at PrintingCenterUSA, we have free downloadable templates to help ensure you have the correct format to help you jump start your next direct mail campaign.

     Downloadable EDDM Templates

 

EDDM offers mail individually - Envelope packs include dozens of offers from competitors

example-Real-Estate_478x338.pngOne of the goals for any marketing campaign is to stay a step ahead of your competitors. What's the point in having a direct mail campaign if your ads are going to be shown in the same envelope as your competitors? That's why we suggest EDDM® over envelope packs - it gives you a one-to-one connection with potential customers. They can read your mailing whenever they have time, keep it for future reference, and share it with other interested parties.

Request Free Samples 

EDDM tends to be looked at by all adults - Envelope packs are usually reviewed by 1 person

example-Dentist_478x338.pngIf mailings aren't addressed to a specific person in a household, the one who checked the mail will usually be the person to open that type of mailing. This is very inconvenient for envelope packs because chances are, only one person will see all the offers inside! By designing a large, high-quality EDDM® with special offers or coupons, there is a higher possibility of your marketing piece catching the eye of everyone in the household.

Request a Custom EDDM Quote

EDDM offers are large and demand more attention - Envelope packs have dozens of offers, all with the same size

USPS® offers a variety of sizes to choose from so there is a huge possibility that they will catch the attention of the recipient more than an envelope pack, which usually includes ads all with the same size. You can choose between large flat pieces, half fold, and even tri-fold pieces for as low as $0.156 a piece! This allows you to fit as little or as much information as you need, making EDDM® ideal for anything from a quick sales announcement to an in-depth product story. Include coupons, menus, event calendars, store maps and more to help bring customers to your door!

Winner by Knockout: Every Door Direct Mail (EDDM)When it comes to sending out promotions and marketing pieces to a specific region or neighborhood, Every Door Direct Mail® is the service you're looking for! It is a popular way for business owners to take advantage of lower postal rates and fast delivery by using EDDM® to saturate neighborhoods. Head to our website today or give us a call at 800-995-1555 to get started on your next direct mail campaign!

Get Started Today!

Subscribe to receive updates on new Blog Posts, Special Deals, and Discounts.

Popular Tags

Design Tips Ideas & Examples Print Basics Calendar Booklet Marketing Tips Education Photography Arts and Entertainment Catalog

1-2019_generic_300x250_NO-SALE

custom-quote_576x125
free-samples_576x125