Kevin Evans

Kevin Evans is the Account Services Director at PrintingCenterUSA and knows the value of building strong relationships with customers. Kevin writes a variety of articles about printing techniques, business best practices and marketing tips to ensure our customers get the best print resources and customer service possible!
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Recent Posts

What Does Collate Mean?


Fri, Dec 14, 2018 @ 09:36 AM Kevin Evans 2 Online Printing

The meaning of the word collate is to collect, arrange and assemble in a specific order of sequence. In printing terminology, it is to assemble multiple sheets or parts together to create a set. Collating is most commonly used in the preparation of booklets, catalogs, manuals & collated color copies.

What does collate mean?

 

Get Started on Your Collated Project Today:
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What is the Difference Between Collated and Uncollated Copies?

What is the difference between collated and uncollated copiesAlternately, uncollated would mean the opposite. To print uncollated would be to print copies of multiple sheets separately and not assembled in any order. So, if you have a document with 3 sheets of paper, each sheet would not be combined or assembled together with the others to make a set.

In the printing world, the terms collate and uncollated are often used when discussing the specifications of a print job. If you have a document that includes multiple pages, it is important to understand the difference between these two terms before submitting your project for print. 

You can order your collated or uncollated printing online at PrintingCenterUSA for fast, easy & affordable printing services. You can also sign up for a free sample packet that will be delivered to your door that includes samples of products, papers and finishes.

 

Collate Printing

collate printing

Collate printing is the action of taking multiple different printed pages and putting them together into a complete set. Collating is most common with color copies, as the copies can be collated without being bound together. On the other hand, collating is also common in the process of making booklets, catalogs, magazines and any other type of multi-page product. 

The most common types of binding for collated copies are saddle-stitch, perfect bound, spiral & wire-o.

Related Articles: What is Saddle Stitch?  |  What is Perfect Bound?

 

Not All Bound Printing is Collated

Not all bound printing is collated

There are some instances in which you may want to have a product bound together but not collated. An example in which you have product bound together but not collated would be Notepads. Notepads are usually in sets of 25, 50 or 100 sheets but each sheet consists of the same printing. The sheets of paper our bound together with a padding compound at the top of the product. The sheets can then be easily ripped away from the pad when needed. 

PrintingCenterUSA Specializes in Notepad Printing:
Instant Pricing  |  Online Ordering

 

Printing Uncollated Has Its Uses, Too.

Printing uncollated has its uses, tooIf your print document is a flyer, poster, fact sheet, brochure or some other type of single print out, it may be more useful to print uncollated. Your print file might contain 5 pages that explain 5 different types of products that you will be promoting at a booth, conference, convention or trade show. Having your flyers arranged by product would make it easier to target your customer's interests. This same idea also makes sense for handling print documents for business presentations, classroom lectures and more.

Instant Online Ordering & Pricing: Flyers  |  Sell Sheets |  Posters

 

There are many reasons why you might want to print something either collated or uncollated, bound or unbound. It’s your project and any online printing shop will help you achieve your end goal. The good news is that choosing to print collated or uncollated usually does not have an effect on the overall price of your print job. It's a decision of convenience - not money!

PrintingCenterUSA is happy to answer any questions you have about collating your next printing project. Give us a call at 800-995-1555 or send us an email.

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Quick Postcard Printing & Mailing Tips


Thu, Dec 21, 2017 @ 01:15 PM Kevin Evans 0 printing online Postcards Mailer

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Here is a quick guide on how to start any online postcard printing & mailing campaign. Utilize some of the direct mail strategies discussed below and you will increase the ROI on your next marketing campaign.

1. Identify Who You Are & Who You're Targeting

Before spending your postcard marketing money, realize who it is you are targeting for new business. For many businesses, there are certain demographics that tend to do business with you. First, find out and identify what type of customer you like doing business with. Second, find out what demographics like doing business with you. When you have that information, you can design your postcard to specifically target those demographics. Also, you can purchase a mailing list specific to your needs as well.

Our Recommendation: Find out what type of customer you like doing business with, and what type of customer likes doing business with you. 

Mailing Services

2. Results Matter

Postcard-Graphic2-500x500.pngMany times people look for the least expensive way to get their message into their customers' hands, without really understanding how that message resonates with that person. Trying to get your costs down by a few pennies per piece doing the smallest available mailer, in most cases is actually more expensive when you look at your return. Small postcards get buried among larger mail pieces and often times are discarded without even a glance from the recipient.

Our Recommendation: Distribute your marketing budget over several campaigns. Change the size, change the offers and make each piece unique. Use the one with the best results, and separate that into a few different options and repeat the process.

Request Free Samples

3. Use What You Already Have

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Sometimes people don't know what offers to put on their postcards. Sometimes they are unsure how the customer or prospect will react to an offer. That can only be found through experience, and from trial and error. Keep one thing in mind, promote what you are already doing. If you give free estimates, let them know. If you are a landscaping company that mows lawns, and with the lawn being mowed you also edge the grass for free, say it. Just think about all the perks you are already giving your current customers on a daily basis, and focus on them first. If your current customers like it, your prospects will too.

Our Recommendation: List all the perks you already give to your current customers and focus on them.  For new offers, test, make adjustments, test, and make adjustments.

EDDM Printing

4. Don't Be Cheap On the Design

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It's amazing how much of a difference it makes to your return by simply letting a professional graphic designer put together artwork in a way that is up to date and catches people's attention. You may get cheap postcard printing using our website, but the design needs to be high resolution and eye-catching to get a return. Many times people try to do it themselves using a sub grade program to do so, and what you end up with is what most people would call junk mail. For a low price, your artwork can be created by a professional and will help keep your message from going into the recycling bin.

Our Recommendation: The money you will spend to have a professional design your piece will be very little cost compared to the increased return you get for your campaign. 

Free Templates      Find a Designer 

5. To Sell or Not to Sell, That Is the Question

For most people, the immediate instinct is to have offers on their mailer and watch the orders come in. For more sophisticated marketers, they realize the job of the mailer may not be to sell product, but it may be used to identify a prospect for future business.

Our Recommendation: Add a call-to-action to your postcard that gets the prospect to go to your website, visit your store or follow up with your company. For example, you can have an offer on your postcard, but send them to your website to claim the prize.

Here at PrintingCenterUSA we offer high quality, nationwide postcard printing and mailing services at affordable prices, on time, every time. If you want vibrant color photos, fast and easy ordering, great customer service and a satisfaction guarantee, click the button below to print your postcards online or give us a call at 800-995-1555!

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Related Articles:

Printing Cheap, High-Quality Postcards Online


Top ten questions our customers have before they are ready to place an order.


Mon, Jul 20, 2015 @ 11:20 AM Kevin Evans 0 printing help

We understand that every project, big or small, is important to get right the first time. To help you get your project ready we have compiled a list of our top ten most frequently asked questions. If your question isn't on this list, call us! 800.995.1555
 
1.       Timeframe: How long does it take? There are three important stages to keep in mind when determining your time frame, Proofing, Production and Shipping. See the details below and be sure to add all of these together to get your full timeline. Remember, if you need something in a rush, call us and we can help you calculate when you need to have your order placed by.

 

  • Proofing Time:  When you start an order with us you can request either an electronic pdf proof or a hardcopy proof. When you request an electronic pdf proof you will receive the pdf notification within 24 business hours. A hardcopy proof gets printed within 24 business hours and then shipped either overnight or via 2nd day air depending on what you ordered. 
  • Production Time: Production time starts the day following your proof approval. When you are placing your order and filling out the instant pricing tool you will see a feild called "turnaround". This will tell you how long the turnaround is for your product. Most items like calendars and booklets have a turnaround time of 5-6 business days. When you place your order you can select a faster turnaround time such as 4-5 business days or 3-4 busines days if you need your order in a rush. 
  • Shipping Time:  Your project will ship on the final day of production. We ship via UPS but you can request to ship on your own shipping account. Please call us for the details. When we ship UPS the standard option is for UPS Ground which can take up to 6 business days depending on your location. To see our ground time transit map, click here. You will also see options for faster shipping times such as, 3-day select, 2nd-day air, & next-day air saver. 

 
2.       Files: What types of files should I send you? 

  • We prefer flattened PDF files but can accept any files from the Adobe Suite, Publisher, and Word.

3.       Proofing: Will I get a proof before my order is printed?

  • Yes, we will send you whichever type of proof your request when you place your order. Either a pdf proof or a hardcopy proof. 

4.       Sizes and Custom Quotes:  Can you produce custom sizes and options that I don't see on your instant pricing tool online? 

  • Definitely!  You can call us anytime to request a custom quote at 800-995-1555, or you can click here and request your custom quote online right now. 

5.       Quantities: Can you order quantities other than what you see online?
  • Yes, you can call us at 800.995.1555 to request a custom quote, or you can click here and request your custom quote online right now. 
 
6.       Tracking: Will you be sending me tracking when it ships?
  • For most orders the tracking will be sent to you the day it ships, and the notification will come via a fed ex email to you.  If you do not receive the email, please contact our Customer Service at 800-995-1555
  • For EDDM Shipments going to the destination Post Office, your tracking will be through USPS.com <http://USPS.com>  (United States Postal Service).  

7.       Paper: Looking at your instant pricing I see a lot of different paper options and I'm not sure which one I want, how do I tell the difference?

The first thing we recommend if you are unsure about your paper is to request a sample packet. Included in the sample packet is our Paper Sample Guide. It has each of our different papers and finishes so you can see and feel exactly what you are getting. To request a sample packet, click here.

a.       80# Text:  A lighter weight material, similar to the weight of a standard tri-fold brochure, or an internal catalog page.

b.      100# Text: A slightly heavier stock than 80# Text, it is a higher grade sheet, and used similarly for brochures, or internal pages for a catalog.

c.       80# Cover: The lighter weight Cover paper.  Not usually used for postcards, this is used for nicer Catalog Covers, or for folding Rack Brochures.

d.      100# Cover: A very common weight of paper for EDDM Postcards, or more affordable Postcard mailers.  Also used for Calendar Covers, and Catalog Covers.

e.       12pt. C1S Cover: Coated on 1 side used primarily for Greeting Cards or anything in where you need to easily write on one side.

f.       14pt. Cover: Great Cover weight material used for thick Postcards, Business Cards, Rack Cards, Rip Cards, really anything you want thick.

8.      Location: Where are you located?

  • We produce the majority of our work on a national basis, and our production facilities are located in Great Falls, Montana.

9.      Billing:  When do you charge my credit card?

  • Your credit card is charged when you place your order online.
  • Terms are available only after a history of work has been established (3-6 months).  For special circumstances you can always email support@printingcenterusa.com to request more information.

10.  Templates:  How do your templates work?

  • On your computer you need to have a program like Photoshop, InDesign, or Illustrator to use our free downloadable templates. Once your have found the download for the item you need printed, simply click on the link and download. Open it in the program of your choice and start designing! If you have any questions about the templates call and ask to speak with our graphic designers, 800.995.1555.