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Anthony Tanguma

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Texas Dog Magazine - Case Study


Fri, Jul 6, 2018 @ 11:48 AM Anthony Tanguma 0

Non-Profit Magazine Case Study

“If you love what you do and believe in your product, you can't fail.”

- Founder and Editor, Nealie Sanchez of Texas Dog Magazine 

Magazine Founder and EditorNealie has been a dog lover for her entire life. While in high school, Nealie realized that the school magazine interested her. One day in June 2017, she was having a conversation with her stepmom, Deborah, and said, “I want to start a printed dog magazine, that is my dream job,” to which Deborah replied, “Do it then.” The very next day I created the Texas Dog Magazine website and registered my business!

Texas Dog Magazine (TXDM) is dedicated to advocating for our four-legged friends. In this edition, TXDM has made a small donation to The Love Pit (TLP), a 501(c)(3) foster-based non-profit dog rescue in Dallas-Fort Worth.

Non-Profit Magazine Printing Example

TLP’s mission is to reduce the homeless pit bull population through rescue, rehabilitation, training and advocacy.

Its goal is to educate the public about a breed that often falls victim to breed specific legislation, discrimination and cruelty, in addition to promoting responsible pet ownership through spay/neuter initiatives, vaccinations and training resources

According to TLP’s website, more than one million dogs are euthanized each year, and it's estimated that 40 percent of those are pit bull breeds.

Donations to TLP go toward medical care for ill and injured dogs, training classes prior to adoption and education and community support to reduce the number of dogs in shelters.

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Through donations, TLP has been able to save more than 300 dogs since 2015. TXDM is proud to support TLP’s mission.

Texas Dog Magazine uses some of the proceeds each quarter to make donations to rescue, shelter or foster organizations in the State of Texas. It is their goal to help all dogs. In Nealie's experience, she said, “We know the best way to do that is by supporting organizations that advocate for and actively help dogs.”

We asked Nealie, "How did you find out about PrintingCenterUSA?"

I found PrintingCenterUSA after a month-long hunt for a printing company. Many of the people I reached out to locally didn’t get back to me and I was very nervous about outsourcing the work to another state. After reading reviews online, I decided to take the leap and use PrintingCenterUSA as my magazine printing company. The reviewer that stuck out to me the most said that even as a first-time publisher, PrintingCenterUSA had treated them as if they were a big name magazine. This review was important to me choosing the company.

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Advice from Nealie

Understand your timeline so that with design, production, printing and shipping you are not rushing your project. Additionally, the staff at PrintingCenterUSA have been so helpful from the beginning. When I email or call, a real person is there for me promptly and truly cares about resolving any concerns or questions I may have.

Nealie’s Future Vision for Texas Dog Magazine

“I can't wait for the day we have an office independently and each of my employees can bring their dogs to work. I am also excited about hosting Texas Dog Magazine events in the future and increasing the circulation of the magazine and implementing subscriptions.”

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Magazine Printing Resources:

Magazine Print Layout Tips

Your One-Stop Shop for Magazine Printing

Impressive Magazines Help Photographer Win Business (Case Study)


What Everybody Ought To Know About Notepad Printing


Wed, May 2, 2018 @ 02:39 PM Anthony Tanguma 0

Custom-Notepad-printing

Ordering custom printed notepads is quick, simple and easy with PrintingCenterUSA. Notepads can be included in promotional packets to attendees at school, business, professional, corporation, education or organization conference events, trade shows, career fairs and much more. At PrintingCenterUSA, we offer competitive pricing and amazing customer service, guaranteeing customer satisfaction. Interested in seeing how one of our custom printed notepads look? Request a free sample pack to receive one of our company's custom notepads.

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When Are Notepads Used?Custom-Notepad-Printing-Graphic-1

From jotting down an important idea to making a rough design sketch, printed notepads are used in a variety of different ways, especially when it comes to the work place. When looking around the office, it’s almost impossible not to find a writing pad lying nearby. Even with technology use increasing, this timeless tool is still one of the most utilized items in the workplace. But to think of a notepad as just blank pieces of paper bound together would be putting your company at a disadvantage. Notepads can be used as great marketing tools for you and/or your business.

Marketing Your Business With Notepads

More and more companies find themselves creating customized notepads. As stated before, notepads are one of the most utilized tools in many office spaces. Who knew they could also be used to market to potential clients? Use brand colors and your logo to help with brand recognition. Add your phone number and email address to help increase the response rates. Not sure how or where to start with your notepad design? We have organized a team of professional graphic designers to help our customers with their custom notepad printing design needs. If the thought of designing is overwhelming for you or you just don’t have the time to do it yourself, reach out to one of these graphic designers to help assist you with your project.

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Customize Your Notepads For Print

When it comes to customizing your notepads, there are endless possibilities. Keeping in mind the use of your notepads will help when approaching its design. You would want to leave empty space if you were to use it as a sketching pad or have lines so that it makes taking notes easier. You can utilize your logo as a watermark or go with an artistic border on the edge. At PrintingCenterUSA, we offer different paper types, sizes and even glue placement to give you a variety of customization.

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4 Poster Printing Tips That Make an Impact


Thu, Apr 19, 2018 @ 02:11 PM Anthony Tanguma 0

4 Online Poster Printing Tips That Make an Impact

Cheap online poster printing is perfect for schools, sporting events, real estate, movies, and many more types of posters you may need for marketing. PrintingCenterUSA is a leading online poster printing company offering affordable printing prices, 24/7 online ordering, expert technical representatives, and fast service with a customer satisfaction guarantee.

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Online Printed Business Posters

When your success rests on the effectiveness of your poster, you want to make sure your design elements and printing are perfect for the delivery of your message. The purpose of a full color printed poster is to get your message across within seconds, attract attention, and leave a memorable impression. For best results, your design needs to be executed properly whether it's a printed poster to promote an event, sell a product or service, or to develop a positive brand image. Refer to these design and print ordering suggestions to help you create a vibrant poster to get real impact. 

1. Mapping Out Your Poster

Printed School Sports Poster

Before designing make sure to plan ahead. What is the goal of your poster? Brainstorm and formulate layout ideas, poster concepts, the goal of your poster, the specific point of your message, and all advertising and promotional ideas. Keep your target audience in mind when formulating these ideas. What purpose does each element serve on the poster? Since posters are larger than flyers and many other marketing materials, you'll want to make sure that everything is precise since it will be viewed by a larger audience than usual. You'll also want to keep in mind where these posters will be on display. Knowing your audience will put you at an advantage by changing the way you approach your design. By keeping in mind how many posters you need and the overall design, it also puts you at an advantage when it comes to check out. Properly mapping out where your posters will be placed and how many you'll need will affect how many posters you'll order, preventing any possible waste. By using our instant poster pricing tool, you can easily calculate a quote for your next poster project.

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2. Creating An Overall Theme

Design the poster around a central theme, concept, or purpose and be specific. By creating a theme for your poster you're giving your audience a head up as to what type of company you are. You're also helping create a brand identity. If you're designing your poster in Adobe InDesign, Illustrator or Photoshop, try starting your poster design using our downloadable poster templates to ensure you have the correct file specifications from the start! Use colors to represent you, your company and your ideas. Also, when approaching your design make sure to keep your target audience in mind and who you'd like to reach with your posters. People associate colors with feelings, emotions, and moods. A theme on your poster can end up effecting the rest of your marketing materials, making everything flow together properly.

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3. Design Is Key To Catching Your Audience's Attention

Summer Camp Poster PrintingCreate your poster with a clear flow of information to attract attention and guide your audience through your message. You have approximately 3 seconds to attract your audience with your poster, so you want to be precise and straightforward. Choose design elements wisely. Make photographs, graphics, colors, and layout have a quick impact and if possible, use an interesting statement to draw your readers in. Posters give you an opportunity to showcase your business and display your artwork. They are an open canvas designed to be bright, brilliant, and vibrant. For effectiveness, funnel information to simplify your design and message. Start by eliminating unnecessary elements. A well-designed printed poster will gain attention from your target market and bring them in for more information. Take a quick check, is the message convincing? Will it attract attention? Is it clear and precise? Does it have the impact necessary to draw attention to your message? Remember to include important information such as a phone number, dates or location.

4. Getting Ready For Print

Always proof your work carefully before sending to print. Make sure to check for any spelling errors or incorrect dates. Not sure about our design requirements? Check out our PDF File Checklist to make sure you have all the correct formatting or try using PrintingCenterUSA's predesigned templates to give you a quick start and to ensure you have the proper format we need to print. 

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4 Greeting Card Tips For Businesses


Fri, Mar 16, 2018 @ 02:02 PM Anthony Tanguma 0 online marketing Greeting Cards

4 Greeting Card Tips for Businesses

Travel Greeting CardOrdering greeting card printing is quick and simple with PrintingCenterUSA. Print amazing personal greeting cards, corporate greeting cards, special announcement cards, and thank you notes with our full color printing services. We print a variety of stylish cards at low prices with easy online pricing, ordering,and proofing. Receive an instant quote online for your full color greeting card print orders for a variety of options. The standard greeting card size is 5 x 7 on our durable 12 PT gloss cover and 80# uncoated cover stock for our digital paper selection and 12 PT gloss cover, 12pt c1s and 100# uncoated cover on our printing press. Include scoring and folding in your order for the greeting card style you need. Want to touch and feel these papers? Request a free sample packet today! Check out our four greeting card tips below to ensure you're getting the best bang for your buck!

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1. Have an Eye-Catching, Brand Related Image

Business Greeting Card Example

When it comes to staying in touch with both existing clients and reaching out to prospective customers, there are only a few mediums that serve that purpose better than greeting cards. However, just because printed greeting cards tend to be used for casual communications, that doesn't mean that brands should put minimal effort into their designs. There are a number of factors that entrepreneurs should consider when it comes to designing. First and foremost, the cover should be instantly recognizable to the recipient - if they can't tell who it's from right off the bat, then you are missing a chance to reinforce your brand. Next, you should look to make the inside message as personal as possible. Be as creative as you want with your greeting cards; let them reflect your personal or company’s style. Be humorous, professional, or relaxed. Just make sure that your greeting card represent you. Don’t neglect the power of the note card in your marketing and advertising efforts. A note card is a quick and simple way to contact your prospects or customers. But don’t stop there note cards are also great to have on hand for other uses in your business. 

2. Incorporate Greeting Cards Into Your Fundraising Efforts

Our online greeting cards are easy, fast and affordable, ensuring any company - big or small - that they can fit their greeting cards into their budgets. Many non-profits have had success with sending greeting cards to former donors to help fundraise for their next event. By sending greeting cards to those donors it reminds them to check in with your company or foundation on upcoming events and how they can stay involved.

3. Add UV Coating to Give Your Card That High Quality Look & FeelGreeting Card Example.png

UV coated note cards are an affordable way to get a high gloss, shiny finish for your greeting cards. The coated finish is only pennies more per piece and makes the cards more durable. When you order cheap greeting cards from PrintingCenterUSA, you are ordering from a premier greeting card printer. Our custom printing will give you the highest quality results that you’re searching for. Entrepreneurs should consider printing their cards in full color, rather than black and white. This can help boost brand recall and enhance the appeal of the greeting cards. We offer highly competitive prices for orders up to 10,000 greeting cards and our in-house mailing center can expedite the mailing process.

4. Give Your Greeting Card a Personality

Greeting cards are a common tradition for business and personal use. Personalized cards are a popular way to say thank you, set up a meeting, or to just send a friendly message. Greeting cards are a fun way to keep in contact with friends, family or customers without sending a direct marketing piece. Whether you need holiday cards or a generic greeting card, make sure you send it in style and to keep personable.

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The Key to a Successful Newsletter


Mon, Jan 8, 2018 @ 12:08 PM Anthony Tanguma 0
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Looking for a new way to develop a relationship with your customers along with educating them about your company, products, and services? Online newsletters help you become a credible source of information and build trust, which in turn gains loyal customers who look forward to reading your next issue. Build awareness and demonstrate your expertise with printed newsletters. Now you can learn how to provide value-added information for your customers with every issue. 

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Planning Ahead For Success

  1. Who is your audience? Remember your newsletter is not for everyone. Know your target audience and direct your articles and writing directly to them.
  2. Be recognizable! Make your newsletter look and sound like your organization. This will build your brand image and help increase recognition. Include logos, slogans, and professional images that demonstrate who you are. If you need help, we offer free templates with 35+ layout options so you can jumpstart your newsletter design today!newsletter_graphic_1.png
  3. Get a schedule and stick with it. Consistency is important whether monthly, quarterly, or yearly, keep it on track, even down to the day of the month it is sent out. This will make you reliable and your customers will start anticipating your newsletter.
  4. Keep your eye on the future. Generate story ideas ahead of time that correspond to seasonal events, sales, and product launches. Have a few months of stories completed ahead of time, this allows for extra time for proofing, layout, and story development.
  5. Know your production time. Each issue goes through a series of steps from the initial concept to shipping, know the amount of time necessary and plan accordingly. Don’t forget time for writing, editing, layout, proofing, printing, addressing, and mailing - this can take longer then you think.
  6. Give your newsletter printing a catchy name that easily identifies your company and sets the tone for your newsletter.

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Writing and Design Tips

  • Create content that will keep them reading.  Devise content-rich stories for your audience packed with concrete information. 

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    Research your stories and be credible, add links to useful websites, include how-to articles, tips, help to solve problems, and offer suggestions and advice. Involve your readers, include surveys or request a response. The more engaging and useful your articles the more your customers will read.

  • Your first impression: The Headline. Most people make their decision to read an article based on the headline, bait them into your article with a tempting headline.

  • Have simple, active, and clear writing. Write simple and clear articles and eliminate wordiness, make your writing concise. Find short, useful stories and create articles based off them.

  • Take extra time to proof. Two people proofing is better then one. Look for spelling, clarity, correctness, and simplicity. TIP: After writing an article, wait a day or two before proofing, this gives you a fresh perspective.

  • Include a clean, simple, and organized design. Create a professional look that is consistent in every issue. Don’t pack too much into one issue, use white space, and use appropriate pictures and images.

  • Incorporate graphs, diagrams, and charts when appropriate. Eliminate wordiness by using a picture image that demonstrates your concept.

  • Don't forget to check your design for printability using our online pdf file checklist. It gives you all the information needed to get your specifications correct the first time, saving you time and money!

There are many advantages to using professional, affordable newsletters - from building credibility and trust to guiding customers to your website. A successful newsletter is a valuable marketing tool that is a discrete advertisement for your company. 

Additional Mailing Options

Take advantage of the newsletter mailing services offered by PrintingCenterUSA. We can ship your newsletters directly to your customer base which helps you save on shipping costs and gets your online newsletter printing out faster.

  • Addresses need to be in an Excel file, text tab, or comma delimited file.
  • Must have a clear area of 3.75" x 1.75" for addressing and barcodes.
  • Postage has to be paid in advance before the mail can be released to the post office.
  • Postage paid on credit card includes a fee for credit card processing.
  • Use PrintingCenterUSA’s permits, no need for you to get one.

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