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Amber Gauthier

Amber Gauthier is the PrintingCenterUSA’s marketing and graphic design guru. Amber knows the importance that print marketing can make to a business and enjoys sharing her insight on everything from design tips to layout advice. She received her bachelor’s degree in Business Administration from the University of Montana. She also holds a certificate in Digital Marketing. When she’s not at work, you can most likely find her binge-watching TV shows and playing with her adorable dog, Luna.
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Recent Posts

Promoting Your Business with Online Printing


Thu, Nov 9, 2017 @ 08:45 AM Amber Gauthier 0

Promoting Your Business with Online Printing

There are many ways businesses go about marketing their brand and printed materials are a great way to gain exposure. In this day and age, digital marketing seems to be taking over but printed marketing pieces are still a critical part of any marketing plan. Below we explain how some products we offer can play a key part in marketing your business.

Flyer Printing1. Flyers & Brochures

Whether your advertising your business, an upcoming event, a new product, or just want to let your customers know you're thinking about them, brochures and flyers are a definite must! If you’re promoting an event or product and don’t need all that much information on the marketing piece, flyers are ideal. Place your important information and an eye-catching image or graphic on your flyer to draw potential customers in.

Flyer Best Value
Size:   8.5 x 11"
Paper Stock:    100# Gloss or Matte Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Free Flyer Templates

 

Brochure Printing

While flyers are ideal for marketing pieces with minimal information, brochures are perfect for more informative pieces about your business, products, services and more. A quality printed brochure can tell the compelling story of your organization with pertinent graphics that will draw potential customers to your store, event or website.

Brochure Best Value
Size:   8.5 x 11"
Paper Stock:    100# Gloss or Matte Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)
Folding:   Tri-Fold | Half Fold | Z Fold

      

Free Brochure Templates

 

Postcard Printing

2. Postcards

If your business is trying to reach a wide audience without breaking your marketing budget, printing postcards can be an effective promotional platform. Postcards have relatively low production costs and are generally viewed positively by consumers. They can be put into customer’s shopping bags at checkout, handed out at conventions, placed on counter tops or in lobbies, and mailed to people on your mailing list. We even have mailing services that will send your postcards directly to the people on your mailing list, which decreases your postage costs and increases your deliverability rate! 

Postcard Best Value
Paper Stock:    12pt Gloss or Matte Cover | 14pt Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/1 (color front, black back) | 4/0 (color front, no printing on back)
Finish:   UV Coating

 

     Free Postcard Templates 

 

Business Card Printing

3. Business Cards

As you may know, business cards are extremely important for any business or business owner. Keep some on you at all times and you can pass them out to potential clients or sponsors you meet anywhere. Your business cards can also double as a loyalty program – for example, if they buy 10 cups of coffee, they get 1 free. This type of card is ideal for any boutique, coffee shop, or small business. By rewarding your loyal customers, it raises the chances of them coming back for more.

Business Card Best Value
Paper Stock:    12pt Gloss or Matte Cover | 14pt Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/1 (color front, black back) | 4/0 (color front, no printing on back)
Finish:   UV Coating

 

     Free Business Card Templates

 

Poster Printing4. Posters

Whether your promoting new products or a grand opening, posters are an important part of marketing your business. Pairing large-format posters with a bold design and placing them in your window or on a standing poster board on the sidewalk can draw attention to your store, making strangers more likely to step inside.

Poster Best Value
Paper Stock:    100# Gloss or Matte Text | 80# Gloss or Matte Cover
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

     Free Poster Templates

 

5. Custom Envelopes & Letterheads

Letterhead and Envelope PrintingIf you tend to mail a lot of invoices or letters to customers, custom letterhead and envelope printing is something you should take advantage of. By personalizing your letterhead and envelope (by adding your logo, business name or a striking design), it gives your business some level of credibility and professionalism, making customers more likely to continue business with you.

Letterhead Best Value
Size:   8.5 x 11"
Paper Stock:    70# Uncoated Text | 70# Linen Text
Ink Color:   4/4 (color front & back) | 4/0 (color front, no printing on back)

 

Envelope Best Value
Paper Stock:    24# White Wove or Peel & Seal
Ink Color:   Full Color 1 Side

 

     Free Letterhead Templates

     Free Envelope Templates

 

Now that we’ve covered the most important print marketing materials for your business, we hope that you head over to our website to get started on your next marketing project. We have free blank template downloads that can be used in Adobe Photoshop, Illustrator, InDesign and a PDF for other programs. If you need your items printed quickly, there are quick turnaround times available. If you are a small business owner or have a big event coming up, you should consider all of the services we have to offer in order to meet your marketing goals.

 

Request Quote     Get Started Now!     Request Free Samples


4 Design Resources to Help Jump Start Your Calendar Design


Tue, Oct 31, 2017 @ 10:14 AM Amber Gauthier 2 Calendar Calendar Design Tips

Header Image: 4 Design Resources to Help Jump Start Your Calendar Design

Here at PrintingCenterUSA, we want you to have the smoothest, simplest process when it comes to designing your calendar. Whether you need help coming up with a theme, advertising in your calendar or designing your final product, we’re here to help every step of the way! See below for the 4 design resources we have available to you.

1. White Paper Guides

Custom Calendar and Fundraising Calendar White Paper GuidesWhether you’re designing a photography calendar or a fundraising calendar, we have the resources to help you design the calendar of your dreams. With our Fundraising Calendar White Paper, you will get advertising sales tips, sponsorship options and revenue ideas, as well as product information to help get the most out of your calendar fundraiser. Our Custom Calendar White Paper helps you choose what paper, binding type and size will best fit your needs and showcases all the design options we have available to you. It includes tips for non-profit, business promotional and photography calendars as well.

Fundraising Calendar White Paper

Custom Calendar White Paper

 

2. Free Templates & Grids

Do you happen to have an Adobe design program? We have created 8 custom calendar templates to help jump start your design process. Our templates include major holidays and can be used in Adobe Illustrator, InDesign, Photoshop and a PDF for other programs. Each download includes an at-a-glance page and a notes pages that can be used as filler pages. These are especially helpful for saddle-stitched calendars, as this type of binding requires that you have a page count that is divisible by 4.

8 Free Calendar Template Downloads

Free Calendar Templates

 

3. Online Photo Calendar Design Tool

new photo calendar design toolAnother great design resource we have is our FREE online photo calendar design tool. If you don’t have design software like Photoshop, Illustrator or InDesign, this tool is definitely what you’re looking for. It’s simple to use andgeneric grid and advertising grid will help you design the gorgeous, high-quality calendar you’ve been wanting. All you have to do is upload your photos, drag and drop them into place, add text and we’ll do the rest!

Whether you want a saddle-stitched, wire-o or spiral bound calendar, our design tool has the options you need! See below for the types of calendars available on our photo calendar designer.

Binding Options: Saddle-Stitched | Spiral | Wire-O

Available Sizes: 11" x 8.5" | 8.5" x 5.5" | 12" x 12"

Two Grid Layouts: Generic | Advertising

Other Cool Features: Design Your Own Back Cover & Filler Pages!  |  Choose Between 12 & 16 months!

Online Design Tool

 

4. Recommended Graphic Designers

Addie and Margaret, two recommended professional graphic designers

If you don’t have your own design software or a way to access our photo calendar designer, we have another solution! We have recommended professional graphic designers to help our customers with their design needs. If the thought of designing is overwhelming or if you just don’t have time to do it yourself, contact one of our recommended designers and they will be happy to help bring your idea to life!

Find a Designer

Now that we've gone through the resources we have available to you, let's get started on your next calendar order! Our prices and times are based on you providing error-free, print-ready files so if you're ready to upload your files, take a few minutes to check them against our PDF File Checklist to ensure that you have all the specifications correct. We look forward to working with you on your calendar project and are here to help by phone at 800-995-1555.

Get Started     File Checklist     Request Free Samples

 


Flyer Printing for Businesses and Startups


Thu, Oct 19, 2017 @ 07:53 AM Amber Gauthier 0

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Promotional flyers are a cheap way to promote your business or startup company. Online color flyer printing and mailing is a cost effective way to get great promotional results. Business promotional flyer printing is affordable to print and quick to deliver! Flyers can be passed out on the street, inserted in packets, included in shipments or mailed directly.

Quick Tips Before Creating Your Flyer

  • 2 Example flyersHave a specific call to action.
  • Make sure you clearly direct your audience where you want them to go.
  • A simple design that visually emphasizes your main point and copy that is short and persuasive will give you the best results.
  • There should only be one main point on a flyer with supporting visual images.
  • These elements paired with the right offer help to get great results from your promotional efforts.
  • The same concept applies if you are promoting a product or an event.  Don't overcrowd or overwhelm, keep it simple and make a big statement. The most important elements are date, time, location – so make sure these are stated clearly.
  • The size and options available for business promotional flyers make them an affordable and effective way to reach your audience.
  • They are easy to customize and personalize for any company or firm.
  • Flyers can help to strategically position yourself within your market.
  • Business promotional flyers are an indispensable business tool used to make a quick statement. They’re easy to distribute and help you to increase public visibility.

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Discount Flyer Printing for Your Startup Company

Discount flyer printing, free online design and effective print marketing strategies help startup companies reach highly valuable local and national audiences.

Flyer Printing ExampleGenerating awareness and building a solid customer base are two of the biggest challenges of any startup business. One of the most effective strategies to accomplishing both of these goals - without stretching the budget too thin - is flyer printing.

Flyer printing comes with another added benefit as well – cost-efficiency.

  • Printing color flyers in bulk will help the sponsoring company save even more money on production.
  • Flyer printing is perfect for startup businesses to reach highly valuable local audiences.
  • Our color flyer printing company is one of the few online flyer printers that can offer discount flyer printing on orders fewer than 10,000 pieces, which is ideal for new businesses.

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Determining Flyer Distribution

  • Example Contest Flyer PrintingEntrepreneurs should target locations with a lot of foot traffic, such as grocery stores, banks, shopping malls or college campuses.
  • It's important to be courteous, though, and entrepreneurs should only pass out flyers where it is allowed.
  • The most effective color flyer printing will be vibrant and eye-catching.
  • Whether organizations put flyers on display, have someone handing them out or are sending them via mail, they need to be appealing to attract attention.
  • Designers may generate the most interest using a combination of bright colors and interesting images.
  • These locations enable startup companies to get in front of hundreds or even thousands of potential customers daily.

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When you order flyers from PrintingCenterUSA, you don’t have to leave your desk, simply enter your flyer printing specifications, upload your files, and submit your order. Our printing shop will do the rest!

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Business Cards Made Simple


Mon, Oct 2, 2017 @ 03:09 PM Amber Gauthier 0

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Business cards are portable, versatile, inexpensive, and resourceful. A well-designed printed card is perfect for networking, including in an informational packet, or attached to products for reordering or contact information. Never underestimate the power of a well thought out business card that is professionally printed using full color commercial printing. Your business card represents you and your company, be sure it is perfect!

Follow the tips below to assist you in designing great cards with ease.

Business Card with an eye-catching front & informative back

1. Simplicity is Key.

With business cards, you have such a small space that you don’t want to over design. Keep it simple and clear.

2. Use the Back of the Card for Eye-Catching Imagery.

This is where you want to draw in your customers. The back of the card is a great place for a large version of your logo, an eye-catching image, or both!

3. Use the Front of the Card for Important Information.

Company Business Cards

 

Personal Business Cards

Simple front & back of a business card
    Company Name       Full Name
    Phone Number       Job Title
    Email Address       Phone Number
    • Website URL       Email Address
    Location       Website URL
    • Fax Number    
    Special Offers    
    Checklists    
    Schedules    
    Surveys    
    Important Facts    

Matching Correspondence Pieces4. Design Your Correspondence Pieces to be Similar.

Be sure that your business cards, letterhead, envelopes, presentation folders and all stationary items have a consistent look and feel use similar colors that work well together.

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5. Use Our Templates to Help With the Layout.

By using our free templates, you will be less likely to have layout issues like including bleeds, safe zones, and trim area. Keep in mind that if you do not specifically request a proof at checkout, we will not provide one. If there are issues with the files that make it unable to print, we will reach out to you and have you make corrections to the file.

Free Business Card Template

Example of one of our customer's business cards6. Take Advantage of Full Color Printing.

Full color printing is less expensive than two color when you order with PrintingCenterUSA and the quality will impress your customers.

The standard business card size is 3.5” x 2” (3.75" x 2.25" with bleed) and the best quality at PrintingCenterUSA is 4/4 full color ink on 14pt gloss cover paper. You can also get UV coating on the full color sides to make your card look even more eye-catching.

Get Started Now!


Church and Religious Printing Services


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Helping churches and religious organizations nationwide find easy and affordable outreach church printing solutions is important to us at PrintingCenterUSA. Want to get started on a church directory, calendar or holiday card? We have the design resources you need with fast services and a satisfaction guarantee.

Outreach Solutions

Church Directory examplesWe help leaders of all faiths with their directory, calendar, brochure, booklet and monthly newsletter printing needs. We are one of the few online printing services that offer cheap printing prices and high quality products for quantities between ten and 10,000.

Outreach color brochures, booklets and monthly newsletters can act as a communication tool for existing members, informing them of upcoming events, such as charity drives and potluck dinners. Religious printing projects could be sent to provide even more insight on current happenings in the church community, can also be used to keep in touch with the congregation, or used to reach members that haven't attended service.

Free Samples       Instant Pricing       Get a Custom Quote


Church Fundraising Ideas

Religious/Church Fundraising CalendarFundraiser Calendars

If your organization leaders are willing to make the effort, they can develop extremely profitable fundraiser calendars to help support church programs and to remind members of their faith year round. We have free calendar templates and grids to help you get started using the Adobe Creative Suite or a free photo calendar designer where all you have to do is upload your photos, drag and drop them in to place, customize the monthly grids and we’ll do the rest.

Download Our Fundraising Calendar Guide

Get Started With Fundraising Calendars

Church Directories

Membership directories are a great way for new and current members to meet and get to know by names and photos all the leaders, trusties and their fellow church members, contact information, church history, activities, etc. Advertising may be sold exclusively to members or any business in the community to pay for the cost of the directory.        

Free Templates

Greeting Cards

Religious Greeting CardsMany churches and religious organizations are using greeting cards for fundraising purposes. They have relatively low production costs, enabling churches to print and sell or raffle them for a considerable amount of revenue. Color brochures requesting donations could also be sent to members.

Get Started With Greeting Cards


Benefits for Religious OrganizationsReligious brochure

As your printing partner, we work with you to save you time and money by providing you with great quality products at an affordable price. Don't believe us? Request a sample packet to see and feel the product for yourself. You can get an instant price online to feel secure that you are getting a fair deal or request a custom quote. If you have any questions or you need help with your order, call 800-995-1555 and speak with one of our customer service representatives.

Get Started Today!