Are you struggling to stand out in our crowded real estate market? At PrintingCenterUSA, we understand the power of real estate print marketing. That’s why we specialize in printing professional, high-quality marketing guides, property previews, brochures, postcards, and more! Let’s take a look at 6 of the most prominent and high return print marketing products that can help bring your real estate business to the next level in this updated guide.

1. Books and Booklets 

Frequently, homebuyers find themselves overwhelmed by the amount of property listings and notifications flooding their inboxes. Realtors seeking to prospect these tangible buyers are turning towards books and booklets for their marketing. Because print is considered the more trustworthy marketing tactic compared to digital, you can use this to position your business as the go to expert and build a stronger brand by promoting your business in high-quality books.

Each booklet you hand out isn’t just reaching one potential client. It could spark conversations, get passed along to friends and family, or simply land on a coffee table where it catches someone’s eye. That’s the ripple effect! A well-crafted booklet could easily quadruple your potential clients!

Books have an excellent return on investment because of the printing options here at PrintingCenterUSA. You can choose a variety of cover and coating options that will add lifetime value to each booklet. These include 100# gloss or matte text and 80# or 100# gloss or matte cover paper which can be UV coated to give a more luxurious appearance.  Along with that slick look, UV coating will hold its value in the outdoors which is crucial in the real estate industry.

2. Postcards

Does reminding clients about events feel time-consuming or inefficient? Reach your target audience of potential buyers and sellers by using postcards. Integrating postcards into your real estate print marketing strategy not only reminds clients of potential opportunities but also positions your real estate business into a dynamic and engaging industry leader that your clients will remember.

With a wide variety of size choices at their disposal, your agents can spotlight properties, announce open houses, and more, all on a single postcard. Take a look at some of the sizes we offer:

Choose from our premium paper options like 12 & 14 PT gloss, then add a luxurious UV coating for high-end listings that demand a polished finish.

Printing on both sides for additional space to include properties, reviews, or listings is an excellent choice for realtors who rely on word of mouth and reviews from past clients to gain traction in the market.

3. Brochures

Brochures offer extra space to showcase listings, highlight your services, and tell your brand story. Whether you’re printing a single page or multi-page brochure for your real estate needs, you’ll always see the vibrant colors when printing on premium 100# gloss.

One of the best features of brochures are their multiple variations of folding that can be useful to your company. Take a look at some options:

There are many ways to display your real estate listings with all the folds above. Using real estate print marketing like brochures can elevate the properties you’re looking to sell and bring valuable information to the fingertips of your audience!

4. Newsletters

Find it challenging to connect with past clients and future homeowners? Fostering connections is key in real estate. With a monthly or quarterly newsletter, you can build loyalty and continual repeat contacts.

Become the go-to real estate source by sharing market insights, interest rate updates, and neighborhood trends in your newsletter. Highlight local events, hidden gems, and insider tips to position yourself as the area’s lifestyle expert. This establishes you as a valuable community resource, not just a salesperson.

A printed newsletter offers a personal touch, and combined with email, creates a powerful multi-channel experience. With valuable content, you’ll stand out from the competition. A strong newsletter makes building relationships effortless.

5. Greeting Cards

We know relationships are crucial in the real estate industry. But how can you build on your brand up to gaining more clients willing to trust and refer you? Custom printed greeting cards are a subtle way to build a relationship and handwritten notes can make your prospect feel like you genuinely care.

Try finding different reasons to send greeting cards, for example: use the information you already have on past clients such as birthdays, anniversaries, or special occasions to send a card. Send potential prospects a note that you’d like to work with them. Holiday greeting cards showcasing the real estate team can build trust and create as fun culture.

The best part about printing custom greeting cards is you can put your logo or slogan on it, all while being personable to potential clients. You could also incorporating a subtle call to action like “Contact me for a free market analysis” or “Visit my website for current listings!” With PrintingCenterUSA you can print many versions of cards, as long as there is a minimum of 25 cards per version! So, start sending those personalized greeting cards out and building a strong audience base with this style of real estate print marketing.

6. Real Estate Guides

Streamline your real estate print marketing and maximize exposure for your listings with a well-designed guidebook. Feature multiple properties per page, showcasing essential details like price, MLS number, and square footage. This space-saving format allows you to present a diverse range of properties, ideal for attracting a wider audience of potential buyers.

Whether you’re catering to first-time homebuyers seeking cozy starter homes or experienced investors looking for spacious land parcels, real estate guides let you tailor sections to specific buyer needs. Add high-quality photographs and captivating descriptions to each listing, and watch your properties come to life on the page.

Saddle stitch booklets are ideal for cost-effective, short-run printing, perfect for property overviews, market reports, or community guides. Meanwhile perfect bound books create a premium look that elevates your brand and listings. Ideal for high-value properties, detailed descriptions, and company profiles, they inspire trust and generate long-term leads.

Real Estate Print Marketing Conclusion

Real estate professionals know the importance of marketing their business and their client’s listings. High-quality print products are important to the real estate industry, and we know it! Sell your properties with confidence using superior printed books, guides, postcards, brochures and more. With PrintingCenterUSA we can help you print high-quality, effective materials sure to shine in the real estate industry!

Please share, follow and like us:

Jazmin Mendez Account Services

Jazmin Mendez is the PrintAdvisor for all your printing needs. She loves hearing your story and helping you make the best decisions for your products. For her own story, she enjoys writing, giving massages, and spending time out in parks, in the mountains, and at lakes with her kids. Connect with me on LinkedIn here.